DOOH advertising in auto dealers reaches an active footprint across the Trillboards network in 1 US cities. Programmatic buyers serve creatives via OpenRTB 2.6 with an average floor CPM of $4.00 USD per thousand impressions, settled daily via signed proof-of-play receipts. The category is part of the 38-venue Trillboards programmatic DOOH inventory served to demand partners worldwide.
Auto dealers on the Trillboards network reach auto-intent shopper audiences in extended showroom-dwell sessions.
Auto dealer DOOH reaches the auto-intent audience at the point of vehicle-purchase decision. The audience archetype is pairs and family_units in 60–180 minute showroom-and-test-drive dwell sessions; automotive (especially cross-category competitive demand), auto-financing, insurance, and consumer-tech advertisers see strong measured lift here.
Independent auto dealers host Trillboards screens in showroom and waiting positions. The screens deliver programmatic ads matched to auto-friendly demand plus venue-specific vehicle-feature content.
Auto dealer DOOH is one of the most decision-context-aligned categories — the audience is actively shopping for a vehicle and the screen reaches them at the moment of decision. The footprint includes West Springfield MA at $4.00 USD floor CPM. Buyer demand concentrates in automotive (the dominant vertical, including cross-brand competitive demand), auto-financing, insurance, and consumer technology.
Extended (10+ minutes per impression)
Auto-retail context; automotive, financial services (auto loans), insurance, and consumer-tech creatives perform well; alcohol restricted in family-targeted dealership formats.
Five US cities with the highest concentration of auto dealers on the Trillboards programmatic DOOH network (aggregate count — no per-screen identifiers exposed).
Each screen at auto dealers runs the Trillboards kiosk app, which holds an open OpenRTB 2.6 connection to the Trillboards SSP. Roughly every 60 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor (venue category, geographic bucket, screen format) plus any locally observed audience signals from the on-device CV pipeline — group composition, audience archetype, and attention level — all aggregated and stripped of per-person identifiers before they leave the screen.
Demand-side platforms bid in under 100 ms; the winning creative ships back, plays inside the device's native VAST player, and confirms playback via a signed proof-of-play receipt. Trillboards reconciles those receipts daily against partner-reported numbers (the canonical record of truth for billable impressions) and credits the venue's earner balance monthly. The auto dealers category on the Trillboards network averages $4.00 USD floor CPM, numbers that translate directly into the earnings model below.
The Trillboards platform supports both first-party and third-party VAST creatives, OMID-compliant viewability measurement where the creative declares OMID support, and full proof-of-play receipts signed at the device level — meeting the Out of Home Advertising Association of America (OAAA) measurement standards and the IAB DOOH 1.0 specification. Buyers using the Trillboards OpenRTB endpoint can target auto dealers specifically via the IAB Audience Taxonomy plus the Trillboards segtax=600 namespace without ever receiving per-screen identifiers in the bid request.
Use the calculator to model monthly earnings for a screen in auto dealers. Inputs default to network-wide medians; adjust them to match your specific venue traffic.
Earnings Estimator
Select your business type, number of screens, and traffic level to see your estimated monthly earnings.
Estimated Monthly Earnings
$0
~4,000 impressions/month
The figures shown here are aggregated from the Trillboards PostgreSQL system of record (table earner_screens filtered by status = 'approved'), joined to the venue taxonomy. Counts reflect the network state at the snapshot date and are rebuilt monthly. Floor CPM numbers are the screen-level minimums; cleared CPMs typically run 20–40% higher depending on demand. Per Trillboards aggregate-only data disclosure policy, no per-screen identifiers, partner identifiers, or device identifiers are published on this page — only the counts and category-level statistics needed for buyer and earner decisions.
Cross-references computed from 30-day aggregate co-occurrence across the Trillboards network. Aggregate-only — no per-screen identifiers.