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DOOH advertising in auto dealers
Auto dealers on the Trillboards network reach auto-intent shopper audiences in extended showroom-dwell sessions.
- 1
- Screens on the network
- $4.00
- Average floor CPM, USD per thousand impressions
- n/a
- Daily impressions per screen
- 1
- US cities
Audiences you can buy here
24 curated segments run on our retail inventory. Each is a live private marketplace deal, addressable from your DSP today.
What you are buying
Auto dealer DOOH reaches the auto-intent audience at the point of vehicle-purchase decision. The audience archetype is pairs and family_units in 60–180 minute showroom-and-test-drive dwell sessions; automotive (especially cross-category competitive demand), auto-financing, insurance, and consumer-tech advertisers see strong measured lift here.
- shoppers
- pair
- family unit
- auto intent
Where the supply is
The five US cities carrying the most auto dealers on the network. Counts are aggregate, no per-screen identifiers are published.
- 1West Springfield, MA
Auto dealers in the DOOH ecosystem
Auto dealer DOOH is one of the most decision-context-aligned categories, the audience is actively shopping for a vehicle and the screen reaches them at the moment of decision. The footprint includes West Springfield MA at $4.00 USD floor CPM. Buyer demand concentrates in automotive (the dominant vertical, including cross-brand competitive demand), auto-financing, insurance, and consumer technology.
How the buy executes at auto dealers
Each screen runs the Trillboards kiosk app on an open OpenRTB 2.6 connection to our SSP. Roughly every 60 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor, venue category, location, screen format, plus the live audience measurements from the on-device CV pipeline.
Demand-side platforms bid in under 100 ms. The winning creative ships back, plays in the device's native VAST player, and confirms playback with a signed proof-of-play receipt. Those receipts reconcile daily against partner-reported numbers, which is the record we bill against.
We serve first-party and third-party VAST, OMID viewability where the creative declares it, and device-signed proof of play, meeting the OAAA measurement standards and the IAB DOOH 1.0 specification. Buyers on our OpenRTB endpoint target auto dealers through the IAB Audience Taxonomy and the Trillboards segtax=600 namespace, and receive no per-screen identifiers in the bid request.
If you own the venue
Independent auto dealers host Trillboards screens in showroom and waiting positions. The screens deliver programmatic ads matched to auto-friendly demand plus venue-specific vehicle-feature content.
Where these numbers come from
Screen counts, floor CPM, daily impressions and city rankings are aggregated from the Trillboards PostgreSQL system of record (earner_screens, filtered to status = 'approved') joined to the venue taxonomy, snapshotted 2026-05-11 and rebuilt monthly. Floor CPM is the screen-level minimum; cleared CPMs typically run 20–40% higher with demand. Audience index, price and market count come from the live curated catalogue. This page publishes no per-screen, partner or device identifiers.