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DOOH advertising in upscale restaurants
Upscale restaurants on the Trillboards network deliver $6.51 average CPM, premium leisure-and-business dining audiences.
- 11
- Screens on the network
- $6.51
- Average floor CPM, USD per thousand impressions
- 425
- Daily impressions per screen
- 1
- US cities
Audiences you can buy here
11 curated segments run on our entertainment inventory. Each is a live private marketplace deal, addressable from your DSP today.
What you are buying
Upscale dining DOOH reaches the premium dining audience in 60–120 minute extended-dwell sessions. The audience archetype is pair, business, and small adult-group; lifestyle, premium automotive, travel, and financial-services advertisers see exceptional measured lift here.
- leisure
- pair
- business
- adult
Where the supply is
The five US cities carrying the most upscale restaurants on the network. Counts are aggregate, no per-screen identifiers are published.
- 1Worcester, MA
Upscale restaurants in the DOOH ecosystem
Upscale dining DOOH commands premium rates, $6.51 USD floor CPM is among the highest on the Trillboards network. The audience archetype is exceptional: leisure pairs and business adult-groups in extended 60–120 minute dwell sessions with above-average discretionary spend. The category has a focused US presence (Worcester MA). Buyer demand concentrates in lifestyle (premium beverage, luxury automotive), travel (premium hotels, business travel cards), and financial services (wealth management, premium credit cards).
How the buy executes at upscale restaurants
Each screen runs the Trillboards kiosk app on an open OpenRTB 2.6 connection to our SSP. Roughly every 60 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor, venue category, location, screen format, plus the live audience measurements from the on-device CV pipeline.
Demand-side platforms bid in under 100 ms. The winning creative ships back, plays in the device's native VAST player, and confirms playback with a signed proof-of-play receipt. Those receipts reconcile daily against partner-reported numbers, which is the record we bill against.
We serve first-party and third-party VAST, OMID viewability where the creative declares it, and device-signed proof of play, meeting the OAAA measurement standards and the IAB DOOH 1.0 specification. Buyers on our OpenRTB endpoint target upscale restaurants through the IAB Audience Taxonomy and the Trillboards segtax=600 namespace, and receive no per-screen identifiers in the bid request.
If you own the venue
Upscale restaurants host Trillboards screens in lobby and bar positions. The screens auto-rotate creatives matched to premium-lifestyle demand and serve venue-specific seasonal-menu content when no programmatic ad fills.
Where these numbers come from
Screen counts, floor CPM, daily impressions and city rankings are aggregated from the Trillboards PostgreSQL system of record (earner_screens, filtered to status = 'approved') joined to the venue taxonomy, snapshotted 2026-05-11 and rebuilt monthly. Floor CPM is the screen-level minimum; cleared CPMs typically run 20–40% higher with demand. Audience index, price and market count come from the live curated catalogue. This page publishes no per-screen, partner or device identifiers.