DOOH advertising in upscale restaurants reaches an active footprint across the Trillboards network in 1 US cities. Programmatic buyers serve creatives via OpenRTB 2.6 with an average floor CPM of $6.51 USD per thousand impressions, settled daily via signed proof-of-play receipts. The category is part of the 38-venue Trillboards programmatic DOOH inventory served to demand partners worldwide.
Upscale restaurants on the Trillboards network deliver $6.51 average CPM — premium leisure-and-business dining audiences.
Upscale dining DOOH reaches the premium dining audience in 60–120 minute extended-dwell sessions. The audience archetype is pair, business, and small adult-group; lifestyle, premium automotive, travel, and financial-services advertisers see exceptional measured lift here.
Upscale restaurants host Trillboards screens in lobby and bar positions. The screens auto-rotate creatives matched to premium-lifestyle demand and serve venue-specific seasonal-menu content when no programmatic ad fills.
Upscale dining DOOH commands premium rates — $6.51 USD floor CPM is among the highest on the Trillboards network. The audience archetype is exceptional: leisure pairs and business adult-groups in extended 60–120 minute dwell sessions with above-average discretionary spend. The category has a focused US presence (Worcester MA). Buyer demand concentrates in lifestyle (premium beverage, luxury automotive), travel (premium hotels, business travel cards), and financial services (wealth management, premium credit cards).
Extended (10+ minutes per impression)
Premium dining context; lifestyle, beverage, automotive, travel, and financial-services creatives perform well; alcohol permitted in licensed adjacencies.
Five US cities with the highest concentration of upscale restaurants on the Trillboards programmatic DOOH network (aggregate count — no per-screen identifiers exposed).
Each screen at upscale restaurants runs the Trillboards kiosk app, which holds an open OpenRTB 2.6 connection to the Trillboards SSP. Roughly every 60 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor (venue category, geographic bucket, screen format) plus any locally observed audience signals from the on-device CV pipeline — group composition, audience archetype, and attention level — all aggregated and stripped of per-person identifiers before they leave the screen.
Demand-side platforms bid in under 100 ms; the winning creative ships back, plays inside the device's native VAST player, and confirms playback via a signed proof-of-play receipt. Trillboards reconciles those receipts daily against partner-reported numbers (the canonical record of truth for billable impressions) and credits the venue's earner balance monthly. The upscale restaurants category on the Trillboards network averages $6.51 USD floor CPM and 425 daily impressions per screen, numbers that translate directly into the earnings model below.
The Trillboards platform supports both first-party and third-party VAST creatives, OMID-compliant viewability measurement where the creative declares OMID support, and full proof-of-play receipts signed at the device level — meeting the Out of Home Advertising Association of America (OAAA) measurement standards and the IAB DOOH 1.0 specification. Buyers using the Trillboards OpenRTB endpoint can target upscale restaurants specifically via the IAB Audience Taxonomy plus the Trillboards segtax=600 namespace without ever receiving per-screen identifiers in the bid request.
Use the calculator to model monthly earnings for a screen in upscale restaurants. Inputs default to network-wide medians; adjust them to match your specific venue traffic.
Earnings Estimator
Select your business type, number of screens, and traffic level to see your estimated monthly earnings.
Estimated Monthly Earnings
$0
~4,000 impressions/month
The figures shown here are aggregated from the Trillboards PostgreSQL system of record (table earner_screens filtered by status = 'approved'), joined to the venue taxonomy. Counts reflect the network state at the snapshot date and are rebuilt monthly. Floor CPM numbers are the screen-level minimums; cleared CPMs typically run 20–40% higher depending on demand. Per Trillboards aggregate-only data disclosure policy, no per-screen identifiers, partner identifiers, or device identifiers are published on this page — only the counts and category-level statistics needed for buyer and earner decisions.
Cross-references computed from 30-day aggregate co-occurrence across the Trillboards network. Aggregate-only — no per-screen identifiers.