Bank branches host 13 Trillboards screens in waiting-line placements with finance-intent customer audiences.
Bank branch DOOH reaches finance-intent customers in 5–15 minute waiting sessions. The audience archetype is solo or business; financial services (insurance, credit cards, lending), business software, and consumer technology advertisers see strong measured lift in this category.
Independent bank branches and credit unions host Trillboards screens in waiting-line positions. The screens deliver programmatic ads matched to finance-friendly demand and serve venue-specific product promotions (CDs, mortgages, insurance) when no programmatic ad fills.
Bank branch DOOH is a financial-services-context category that aligns precisely with the audience’s purchase intent: customers are in the branch to handle money, and the screen reaches them with finance-adjacent creatives at that moment. The 13 active Trillboards screens span 2 countries and 9 US cities including Austin TX, Birmingham AL, Columbus OH, Fresno CA, and Lamont CA. Floor CPM of $1.45 USD sits below network mean — supply is geographically distributed but demand is concentrated in a narrower financial-services advertiser pool. Buyer demand spans financial services (the dominant category), insurance, business software, and consumer technology.
Medium (2–10 minutes per impression)
Financial-services context; financial-services, insurance, business, and consumer-tech creatives perform well; alcohol and gambling excluded.
Five US cities with the highest concentration of bank branches on the Trillboards programmatic DOOH network (aggregate count — no per-screen identifiers exposed).
Each screen at bank branches runs the Trillboards kiosk app, which holds an open OpenRTB 2.6 connection to the Trillboards SSP. Roughly every 45 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor (venue category, geographic bucket, screen format) plus any locally observed audience signals from the on-device CV pipeline — group composition, audience archetype, and attention level — all aggregated and stripped of per-person identifiers before they leave the screen.
Demand-side platforms bid in under 100 ms; the winning creative ships back, plays inside the device's native VAST player, and confirms playback via a signed proof-of-play receipt. Trillboards reconciles those receipts daily against partner-reported numbers (the canonical record of truth for billable impressions) and credits the venue's earner balance monthly. The bank branches category on the Trillboards network averages $1.45 USD floor CPM and 174 daily impressions per screen, numbers that translate directly into the earnings model below.
The Trillboards platform supports both first-party and third-party VAST creatives, OMID-compliant viewability measurement where the creative declares OMID support, and full proof-of-play receipts signed at the device level — meeting the Out of Home Advertising Association of America (OAAA) measurement standards and the IAB DOOH 1.0 specification. Buyers using the Trillboards OpenRTB endpoint can target bank branches specifically via the IAB Audience Taxonomy plus the Trillboards segtax=600 namespace without ever receiving per-screen identifiers in the bid request.
Use the calculator to model monthly earnings for a screen in bank branches. Inputs default to network-wide medians; adjust them to match your specific venue traffic.
Earnings Estimator
Select your business type, number of screens, and traffic level to see your estimated monthly earnings.
Estimated Monthly Earnings
$0
~4,000 impressions/month
The 13 active screens, 2 countries, 9 US cities, $1.45 average floor CPM, and 174 daily impressions per screen shown here are aggregated from the Trillboards PostgreSQL system of record (table earner_screens filtered by status = 'approved'), joined to the venue taxonomy. Counts reflect the network state at the snapshot date and are rebuilt monthly. Floor CPM numbers are the screen-level minimums; cleared CPMs typically run 20–40% higher depending on demand. Per Trillboards aggregate-only data disclosure policy, no per-screen identifiers, partner identifiers, or device identifiers are published on this page — only the counts and category-level statistics needed for buyer and earner decisions.