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DOOH advertising in bank branches
Bank branches on the Trillboards network reach finance-intent customer audiences in waiting-line placements.
- 13
- Screens on the network
- $1.45
- Average floor CPM, USD per thousand impressions
- 174
- Daily impressions per screen
- 9
- US cities
Audiences you can buy here
4 curated segments run on our financial inventory. Each is a live private marketplace deal, addressable from your DSP today.
What you are buying
Bank branch DOOH reaches finance-intent customers in 5–15 minute waiting sessions. The audience archetype is solo or business; financial services (insurance, credit cards, lending), business software, and consumer technology advertisers see strong measured lift in this category.
- shoppers
- wellness intent
- business
- solo
Where the supply is
The five US cities carrying the most bank branches on the network. Counts are aggregate, no per-screen identifiers are published.
- 1Austin, TX
- 2Birmingham, AL
- 3Columbus, OH
- 4Fresno, CA
- 5Lamont, CA
Bank branches in the DOOH ecosystem
Bank branch DOOH is a financial-services-context category that aligns precisely with the audience’s purchase intent: customers are in the branch to handle money, and the screen reaches them with finance-adjacent creatives at that moment. The footprint includes markets such as Austin TX, Birmingham AL, Columbus OH, Fresno CA, and Lamont CA. Floor CPM of $1.45 USD sits below network mean, supply is geographically distributed but demand is concentrated in a narrower financial-services advertiser pool. Buyer demand spans financial services (the dominant category), insurance, business software, and consumer technology.
How the buy executes at bank branches
Each screen runs the Trillboards kiosk app on an open OpenRTB 2.6 connection to our SSP. Roughly every 45 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor, venue category, location, screen format, plus the live audience measurements from the on-device CV pipeline.
Demand-side platforms bid in under 100 ms. The winning creative ships back, plays in the device's native VAST player, and confirms playback with a signed proof-of-play receipt. Those receipts reconcile daily against partner-reported numbers, which is the record we bill against.
We serve first-party and third-party VAST, OMID viewability where the creative declares it, and device-signed proof of play, meeting the OAAA measurement standards and the IAB DOOH 1.0 specification. Buyers on our OpenRTB endpoint target bank branches through the IAB Audience Taxonomy and the Trillboards segtax=600 namespace, and receive no per-screen identifiers in the bid request.
If you own the venue
Independent bank branches and credit unions host Trillboards screens in waiting-line positions. The screens deliver programmatic ads matched to finance-friendly demand and serve venue-specific product promotions (CDs, mortgages, insurance) when no programmatic ad fills.
Where these numbers come from
Screen counts, floor CPM, daily impressions and city rankings are aggregated from the Trillboards PostgreSQL system of record (earner_screens, filtered to status = 'approved') joined to the venue taxonomy, snapshotted 2026-05-11 and rebuilt monthly. Floor CPM is the screen-level minimum; cleared CPMs typically run 20–40% higher with demand. Audience index, price and market count come from the live curated catalogue. This page publishes no per-screen, partner or device identifiers.