DOOH advertising in day spas reaches an active footprint across the Trillboards network in 13 US cities. Programmatic buyers serve creatives via OpenRTB 2.6 with an average floor CPM of $0.82 USD per thousand impressions, settled daily via signed proof-of-play receipts. The category is part of the 38-venue Trillboards programmatic DOOH inventory served to demand partners worldwide.
Day spas on the Trillboards network reach extended-dwell wellness audiences in 45–120 minute service sessions.
Day spa DOOH reaches wellness audiences in extended 45–120 minute service sessions. The audience archetype is solo or pair leisure-mode visitors with above-average discretionary spend; beauty, fashion, food delivery, and travel advertisers see strong measured lift in this category.
Independent day spas host Trillboards screens in reception and waiting areas. The screen ships pre-configured for wellness-friendly programmatic mixes and pays monthly without spa-side content management overhead.
Day spa DOOH offers some of the longest individual dwell times on the Trillboards network — service sessions of 45–120 minutes mean the same customer sees the same waiting-area screen many times over the course of a visit. The footprint is concentrated in Florida (Orlando, Miami, Casselberry, Dania Beach) plus Corona CA; floor CPM of $0.82 USD sits below network mean because supply is geographically concentrated and the audience reach is smaller per screen than mainstream retail. Buyer demand is concentrated in beauty, fashion, food delivery, and travel — categories where the wellness-mode context lifts measured ad recall.
Extended (10+ minutes per impression)
Wellness-and-beauty context; beauty, fashion, travel, and food-delivery creatives perform well; alcohol and gambling excluded.
Five US cities with the highest concentration of day spas on the Trillboards programmatic DOOH network (aggregate count — no per-screen identifiers exposed).
Each screen at day spas runs the Trillboards kiosk app, which holds an open OpenRTB 2.6 connection to the Trillboards SSP. Roughly every 60 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor (venue category, geographic bucket, screen format) plus any locally observed audience signals from the on-device CV pipeline — group composition, audience archetype, and attention level — all aggregated and stripped of per-person identifiers before they leave the screen.
Demand-side platforms bid in under 100 ms; the winning creative ships back, plays inside the device's native VAST player, and confirms playback via a signed proof-of-play receipt. Trillboards reconciles those receipts daily against partner-reported numbers (the canonical record of truth for billable impressions) and credits the venue's earner balance monthly. The day spas category on the Trillboards network averages $0.82 USD floor CPM, numbers that translate directly into the earnings model below.
The Trillboards platform supports both first-party and third-party VAST creatives, OMID-compliant viewability measurement where the creative declares OMID support, and full proof-of-play receipts signed at the device level — meeting the Out of Home Advertising Association of America (OAAA) measurement standards and the IAB DOOH 1.0 specification. Buyers using the Trillboards OpenRTB endpoint can target day spas specifically via the IAB Audience Taxonomy plus the Trillboards segtax=600 namespace without ever receiving per-screen identifiers in the bid request.
Use the calculator to model monthly earnings for a screen in day spas. Inputs default to network-wide medians; adjust them to match your specific venue traffic.
Earnings Estimator
Select your business type, number of screens, and traffic level to see your estimated monthly earnings.
Estimated Monthly Earnings
$0
~4,000 impressions/month
The figures shown here are aggregated from the Trillboards PostgreSQL system of record (table earner_screens filtered by status = 'approved'), joined to the venue taxonomy. Counts reflect the network state at the snapshot date and are rebuilt monthly. Floor CPM numbers are the screen-level minimums; cleared CPMs typically run 20–40% higher depending on demand. Per Trillboards aggregate-only data disclosure policy, no per-screen identifiers, partner identifiers, or device identifiers are published on this page — only the counts and category-level statistics needed for buyer and earner decisions.
Cross-references computed from 30-day aggregate co-occurrence across the Trillboards network. Aggregate-only — no per-screen identifiers.