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DOOH advertising in day spas
Day spas on the Trillboards network reach extended-dwell wellness audiences in 45–120 minute service sessions.
- 16
- Screens on the network
- $0.82
- Average floor CPM, USD per thousand impressions
- n/a
- Daily impressions per screen
- 13
- US cities
Audiences you can buy here
17 curated segments run on our health and beauty inventory. Each is a live private marketplace deal, addressable from your DSP today.
What you are buying
Day spa DOOH reaches wellness audiences in extended 45–120 minute service sessions. The audience archetype is solo or pair leisure-mode visitors with above-average discretionary spend; beauty, fashion, food delivery, and travel advertisers see strong measured lift in this category.
- leisure
- solo
- pair
- beauty intent
Where the supply is
The five US cities carrying the most day spas on the network. Counts are aggregate, no per-screen identifiers are published.
- 1Orlando, FL
- 2Miami, FL
- 3Casselberry, FL
- 4Corona, CA
- 5Dania Beach, FL
Day spas in the DOOH ecosystem
Day spa DOOH offers some of the longest individual dwell times on the Trillboards network, service sessions of 45–120 minutes mean the same customer sees the same waiting-area screen many times over the course of a visit. The footprint is concentrated in Florida (Orlando, Miami, Casselberry, Dania Beach) plus Corona CA; floor CPM of $0.82 USD sits below network mean because supply is geographically concentrated and the audience reach is smaller per screen than mainstream retail. Buyer demand is concentrated in beauty, fashion, food delivery, and travel, categories where the wellness-mode context lifts measured ad recall.
How the buy executes at day spas
Each screen runs the Trillboards kiosk app on an open OpenRTB 2.6 connection to our SSP. Roughly every 60 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor, venue category, location, screen format, plus the live audience measurements from the on-device CV pipeline.
Demand-side platforms bid in under 100 ms. The winning creative ships back, plays in the device's native VAST player, and confirms playback with a signed proof-of-play receipt. Those receipts reconcile daily against partner-reported numbers, which is the record we bill against.
We serve first-party and third-party VAST, OMID viewability where the creative declares it, and device-signed proof of play, meeting the OAAA measurement standards and the IAB DOOH 1.0 specification. Buyers on our OpenRTB endpoint target day spas through the IAB Audience Taxonomy and the Trillboards segtax=600 namespace, and receive no per-screen identifiers in the bid request.
If you own the venue
Independent day spas host Trillboards screens in reception and waiting areas. The screen ships pre-configured for wellness-friendly programmatic mixes and pays monthly without spa-side content management overhead.
Where these numbers come from
Screen counts, floor CPM, daily impressions and city rankings are aggregated from the Trillboards PostgreSQL system of record (earner_screens, filtered to status = 'approved') joined to the venue taxonomy, snapshotted 2026-05-11 and rebuilt monthly. Floor CPM is the screen-level minimum; cleared CPMs typically run 20–40% higher with demand. Audience index, price and market count come from the live curated catalogue. This page publishes no per-screen, partner or device identifiers.