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DOOH advertising in colleges
Colleges on the Trillboards network reach student audiences in academic-corridor placements.
- 13
- Screens on the network
- $4.64
- Average floor CPM, USD per thousand impressions
- 300
- Daily impressions per screen
- 1
- US cities
Audiences you can buy here
12 curated segments run on our education inventory. Each is a live private marketplace deal, addressable from your DSP today.
What you are buying
College DOOH reaches the student audience in 15–45 minute between-class dwell windows. CPMs are above network mean ($4.64 USD) because the audience profile is uniquely valuable to financial services, technology, and food-delivery advertisers targeting the 18–24 demographic.
- students
- small group
- mixed group
Where the supply is
The five US cities carrying the most colleges & universities on the network. Counts are aggregate, no per-screen identifiers are published.
- 1Fairfax, VA
Colleges & universities in the DOOH ecosystem
College and university DOOH is one of the most demographically targeted categories on the Trillboards network, with a focused US presence (Fairfax, VA is the primary US college market). Audience composition skews toward students in mixed-group and small-group dwell patterns; buyer demand concentrates in financial services (student banking, credit cards, student loans), technology (laptops, software, productivity tools), food delivery, and education-services (online learning, certification, tutoring). Floor CPM of $4.64 USD reflects the audience-profile premium that buyers in 18–24-targeted categories pay for venue-context relevance.
How the buy executes at colleges & universities
Each screen runs the Trillboards kiosk app on an open OpenRTB 2.6 connection to our SSP. Roughly every 45 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor, venue category, location, screen format, plus the live audience measurements from the on-device CV pipeline.
Demand-side platforms bid in under 100 ms. The winning creative ships back, plays in the device's native VAST player, and confirms playback with a signed proof-of-play receipt. Those receipts reconcile daily against partner-reported numbers, which is the record we bill against.
We serve first-party and third-party VAST, OMID viewability where the creative declares it, and device-signed proof of play, meeting the OAAA measurement standards and the IAB DOOH 1.0 specification. Buyers on our OpenRTB endpoint target colleges & universities through the IAB Audience Taxonomy and the Trillboards segtax=600 namespace, and receive no per-screen identifiers in the bid request.
If you own the venue
Colleges and universities partner with Trillboards to host screens in student-union corridors, dining halls, and academic-building lobbies. The compliance layer filters out age-inappropriate creatives and ensures that only education-policy-compatible demand serves.
Where these numbers come from
Screen counts, floor CPM, daily impressions and city rankings are aggregated from the Trillboards PostgreSQL system of record (earner_screens, filtered to status = 'approved') joined to the venue taxonomy, snapshotted 2026-05-11 and rebuilt monthly. Floor CPM is the screen-level minimum; cleared CPMs typically run 20–40% higher with demand. Audience index, price and market count come from the live curated catalogue. This page publishes no per-screen, partner or device identifiers.