DOOH advertising in doctor offices reaches an active footprint across the Trillboards network in 2 US cities. Programmatic buyers serve creatives via OpenRTB 2.6 with an average floor CPM of $5.20 USD per thousand impressions, settled daily via signed proof-of-play receipts. The category is part of the 38-venue Trillboards programmatic DOOH inventory served to demand partners worldwide.
Doctor offices on the Trillboards network deliver above-network CPM averaging $5.20 — waiting-room audiences in 15–25 minute dwells.
Doctor office DOOH reaches the wellness audience in 15–25 minute waiting-room sessions. The audience archetype is solo or family_unit, attention level high, and the venue context lifts measured ad recall for healthcare, family services, financial services (HSA, family insurance), and consumer tech.
Independent medical practices host Trillboards screens in waiting rooms. Hosts earn monthly revenue plus optional venue-specific health-content programming; the screen reduces perceived wait time and gives patients something engaging to look at.
Doctor office DOOH is part of the broader point-of-care category but stands out because primary-care offices have especially predictable patient-flow rhythms — appointments are scheduled in 15–30 minute blocks, which translates to highly consistent dwell-per-screen metrics. Floor CPM averages $5.20 USD, well above the network mean. Trillboards filters creatives at the venue-policy layer to exclude non-healthcare-appropriate content (alcohol, tobacco, gambling) and applies additional pharmaceutical-specific compliance overlays where required. The audience archetype is most often solo adults or family units with a child; healthcare, family services, and financial services dominate buyer demand.
Extended (10+ minutes per impression)
Healthcare context with strict creative review; pharmaceutical, health, insurance, and family-services creatives perform well; alcohol, tobacco, and gambling excluded.
Five US cities with the highest concentration of doctor offices on the Trillboards programmatic DOOH network (aggregate count — no per-screen identifiers exposed).
Each screen at doctor offices runs the Trillboards kiosk app, which holds an open OpenRTB 2.6 connection to the Trillboards SSP. Roughly every 60 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor (venue category, geographic bucket, screen format) plus any locally observed audience signals from the on-device CV pipeline — group composition, audience archetype, and attention level — all aggregated and stripped of per-person identifiers before they leave the screen.
Demand-side platforms bid in under 100 ms; the winning creative ships back, plays inside the device's native VAST player, and confirms playback via a signed proof-of-play receipt. Trillboards reconciles those receipts daily against partner-reported numbers (the canonical record of truth for billable impressions) and credits the venue's earner balance monthly. The doctor offices category on the Trillboards network averages $5.20 USD floor CPM and 225 daily impressions per screen, numbers that translate directly into the earnings model below.
The Trillboards platform supports both first-party and third-party VAST creatives, OMID-compliant viewability measurement where the creative declares OMID support, and full proof-of-play receipts signed at the device level — meeting the Out of Home Advertising Association of America (OAAA) measurement standards and the IAB DOOH 1.0 specification. Buyers using the Trillboards OpenRTB endpoint can target doctor offices specifically via the IAB Audience Taxonomy plus the Trillboards segtax=600 namespace without ever receiving per-screen identifiers in the bid request.
Use the calculator to model monthly earnings for a screen in doctor offices. Inputs default to network-wide medians; adjust them to match your specific venue traffic.
Earnings Estimator
Select your business type, number of screens, and traffic level to see your estimated monthly earnings.
Estimated Monthly Earnings
$0
~4,000 impressions/month
The figures shown here are aggregated from the Trillboards PostgreSQL system of record (table earner_screens filtered by status = 'approved'), joined to the venue taxonomy. Counts reflect the network state at the snapshot date and are rebuilt monthly. Floor CPM numbers are the screen-level minimums; cleared CPMs typically run 20–40% higher depending on demand. Per Trillboards aggregate-only data disclosure policy, no per-screen identifiers, partner identifiers, or device identifiers are published on this page — only the counts and category-level statistics needed for buyer and earner decisions.
Cross-references computed from 30-day aggregate co-occurrence across the Trillboards network. Aggregate-only — no per-screen identifiers.