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DOOH advertising in doctor offices
Doctor offices on the Trillboards network deliver above-network CPM averaging $5.20, waiting-room audiences in 15–25 minute dwells.
- 48
- Screens on the network
- $5.20
- Average floor CPM, USD per thousand impressions
- 225
- Daily impressions per screen
- 2
- US cities
Audiences you can buy here
20 curated segments run on our point-of-care inventory. Each is a live private marketplace deal, addressable from your DSP today.
What you are buying
Doctor office DOOH reaches the wellness audience in 15–25 minute waiting-room sessions. The audience archetype is solo or family_unit, attention level high, and the venue context lifts measured ad recall for healthcare, family services, financial services (HSA, family insurance), and consumer tech.
- waiting
- wellness
- solo
- family unit
Where the supply is
The five US cities carrying the most doctor offices on the network. Counts are aggregate, no per-screen identifiers are published.
- 1Pace, FL
- 2West Lake Hills, TX
Doctor offices in the DOOH ecosystem
Doctor office DOOH is part of the broader point-of-care category but stands out because primary-care offices have especially predictable patient-flow rhythms, appointments are scheduled in 15–30 minute blocks, which translates to highly consistent dwell-per-screen metrics. Floor CPM averages $5.20 USD, well above the network mean. Trillboards filters creatives at the venue-policy layer to exclude non-healthcare-appropriate content (alcohol, tobacco, gambling) and applies additional pharmaceutical-specific compliance overlays where required. The audience archetype is most often solo adults or family units with a child; healthcare, family services, and financial services dominate buyer demand.
How the buy executes at doctor offices
Each screen runs the Trillboards kiosk app on an open OpenRTB 2.6 connection to our SSP. Roughly every 60 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor, venue category, location, screen format, plus the live audience measurements from the on-device CV pipeline.
Demand-side platforms bid in under 100 ms. The winning creative ships back, plays in the device's native VAST player, and confirms playback with a signed proof-of-play receipt. Those receipts reconcile daily against partner-reported numbers, which is the record we bill against.
We serve first-party and third-party VAST, OMID viewability where the creative declares it, and device-signed proof of play, meeting the OAAA measurement standards and the IAB DOOH 1.0 specification. Buyers on our OpenRTB endpoint target doctor offices through the IAB Audience Taxonomy and the Trillboards segtax=600 namespace, and receive no per-screen identifiers in the bid request.
If you own the venue
Independent medical practices host Trillboards screens in waiting rooms. Hosts earn monthly revenue plus optional venue-specific health-content programming; the screen reduces perceived wait time and gives patients something engaging to look at.
Where these numbers come from
Screen counts, floor CPM, daily impressions and city rankings are aggregated from the Trillboards PostgreSQL system of record (earner_screens, filtered to status = 'approved') joined to the venue taxonomy, snapshotted 2026-05-11 and rebuilt monthly. Floor CPM is the screen-level minimum; cleared CPMs typically run 20–40% higher with demand. Audience index, price and market count come from the live curated catalogue. This page publishes no per-screen, partner or device identifiers.