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General Merchandise (IAB 1219) is an audience segment from the IAB Audience Taxonomy 1.1 taxonomy. The Trillboards CV pipeline has observed 59 qualifying signals for this segment over the last 30 days across an active footprint. Buyers can target General Merchandise programmatically via the OpenRTB bid request using segtax=4 audience codes.

IAB Audience Taxonomy 1.1 · segtax=4 · segment 1219

General Merchandise

Purchase Intent* / Consumer Packaged Goods / Non-edible / General Merchandise

Observations (30 d)
59
Active screens (network)
26,825

General Merchandise is Unique ID 1219 in the IAB Audience Taxonomy 1.1, in the Purchase Intent* branch under Purchase Intent* → Consumer Packaged Goods → Non-edible. Trillboards emits it on the bid request as a segtax=4 segment, the code every IAB-compliant DSP already reads, so a buyer already running "General Merchandise" elsewhere can point that strategy at DOOH screens without rewriting taxonomy. Over the most recent 30-day window the network logged 59 cohort observations tagged with this segment across 26,825 approved screens.

Trillboards inventory concentrates in Taxi Rideshare Tv, Convenience Store, Grocery. Taxi Rideshare Tv is the largest category at 12,548 approved screens, average floor $2.55 CPM. Those are network-wide venue counts; add a venue filter to the line item to hold delivery to the surfaces you want.

Buying one or two tiers up captures more of the network and less of the segment; buying this leaf does the reverse. The OpenRTB payload carries every level of the chain, so a single bid request can be targeted at General Merchandise or at any node above it. Intent cohorts compress the consideration window. Lead with the offer and a clear call to action.

Buy this audience

This page is the taxonomy reference. What you buy is a curated package: 87 audiences across 48 US markets, $4.00–$24.00 CPM, each one behind a live private marketplace deal. The catalogue runs to 102 audiences in 80 metros, priced and recomputed nightly. Browse the curated audience catalogue, or check the creative specs first.

Largest venue categories on the network

Parent IAB nodes

  1. Purchase Intent*
  2. Consumer Packaged Goods
  3. Non-edible
  4. General Merchandise (this page)

Related Trillboards data

Cross-references computed from 30-day aggregate co-occurrence across the Trillboards network.

Part of the IAB Audience Taxonomy 1.1 segment index. Counts on this page are at the screen-window level.

Data freshness: 30-day rolling window through .

Frequently asked questions

What is the General Merchandise IAB audience segment?
General Merchandise is segment ID 1219 in the IAB Audience Taxonomy 1.1. It represents a specific audience cohort defined by behavioral and demographic signals. The Trillboards CV pipeline emits this segment when on-device observation matches the IAB-published criteria, reading the record the screen keeps for each person its camera detects.
How is General Merchandise measured on Trillboards DOOH screens?
Each Trillboards screen runs an on-device CV pipeline that emits audience signals like General Merchandise per ad request. The signal rides the OpenRTB bid request as a segtax=4 segment identifier, next to the screen's IP address, location and live audience measurements. The per-person records behind it go to Trillboards.
Can buyers target General Merchandise programmatically?
Yes, General Merchandise (IAB 1219) is targetable via OpenRTB 2.6 bid request user.segment with segtax=4. The Trillboards SSP accepts audience deal IDs and segment-based targeting from any compliant demand partner. Targeting uses the audience composition measured at each screen, built from the record the screen keeps for each person it detects.