Clothing (IAB 920) is an audience segment from the IAB Audience Taxonomy 1.1 taxonomy. The Trillboards CV pipeline has observed 6,960 qualifying signals for this segment over the last 30 days across an active footprint. Buyers can target Clothing programmatically via the OpenRTB bid request using segtax=4 audience codes.

IAB Audience Taxonomy 1.1 · segtax=4 · segment 920

Clothing

Purchase Intent* / Clothing and Accessories / Clothing

Observations (30 d)
6,960
Active screens (network)
24,210

Clothing is Unique ID 920 in the IAB Audience Taxonomy 1.1, in the Purchase Intent* branch under Purchase Intent* → Clothing and Accessories. Trillboards emits it on the bid request as a segtax=4 segment, the code every IAB-compliant DSP already reads, so a buyer already running "Clothing" elsewhere can point that strategy at DOOH screens without rewriting taxonomy. Over the most recent 30-day window the network logged 6,960 cohort observations tagged with this segment across 24,210 approved screens.

Trillboards inventory concentrates in Taxi Rideshare Tv, Convenience Store, Retail Other. Taxi Rideshare Tv is the largest category at 11,909 approved screens, average floor $2.33 CPM. Those are network-wide venue counts; add a venue filter to the line item to hold delivery to the surfaces you want.

Buying one or two tiers up captures more of the network and less of the segment; buying this leaf does the reverse. The OpenRTB payload carries every level of the chain, so a single bid request can be targeted at Clothing or at any node above it. Intent cohorts compress the consideration window. Lead with the offer and a clear call to action.

Buy this audience

This page is the taxonomy reference. What you buy is a curated package: 107 audiences across 49 US markets, $4.00–$17.82 CPM, each one behind a live private marketplace deal. Browse the curated audience catalogue, or check the creative specs first.

Largest venue categories on the network

Segments under Clothing

Parent IAB nodes

  1. Purchase Intent*
  2. Clothing and Accessories
  3. Clothing (this page)

Related Trillboards data

Cross-references computed from 30-day aggregate co-occurrence across the Trillboards network. Aggregate-only, no per-screen identifiers.

Part of the IAB Audience Taxonomy 1.1 segment index. Trillboards is a DOOH ad-server platform exposing aggregate cohort data only; per-screen and per-person identifiers are never part of the public surface.

Data freshness: 30-day rolling window through .

Frequently asked questions

What is the Clothing IAB audience segment?
Clothing is segment ID 920 in the IAB Audience Taxonomy 1.1. It represents a specific audience cohort defined by behavioral and demographic signals. The Trillboards CV pipeline emits this segment when on-device observation matches the IAB-published criteria, with all per-person identifiers stripped before the signal leaves the device.
How is Clothing measured on Trillboards DOOH screens?
Each Trillboards screen runs an on-device CV pipeline that emits audience signals like Clothing as aggregate counts per ad request. The signal rides the OpenRTB bid request as a segtax=4 segment identifier. No per-person identifiers leave the screen; only aggregate audience composition reaches demand partners.
Can buyers target Clothing programmatically?
Yes, Clothing (IAB 920) is targetable via OpenRTB 2.6 bid request user.segment with segtax=4. The Trillboards SSP accepts audience deal IDs and segment-based targeting from any compliant demand partner. Targeting uses screen-level aggregate audience composition rather than any per-person identifiers.