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Parenting Babies and Toddlers (IAB 354) is an audience segment from the IAB Audience Taxonomy 1.1 taxonomy. The Trillboards CV pipeline has observed 3,095 qualifying signals for this segment over the last 30 days on screens registered on our own network. Buyers can target Parenting Babies and Toddlers programmatically via the OpenRTB bid request using segtax=4 audience codes.

IAB Audience Taxonomy 1.1 · segtax=4 · segment 354

Parenting Babies and Toddlers

Interest / Family and Relationships / Parenting / Parenting Babies and Toddlers

Observations (30 d)
3,095
Registered on our network
29,000+ screens

Parenting Babies and Toddlers is Unique ID 354 in the IAB Audience Taxonomy 1.1, in the Interest branch under Interest → Family and Relationships → Parenting. Trillboards emits it on the bid request as a segtax=4 segment, the code every IAB-compliant DSP already reads, so a buyer already running "Parenting Babies and Toddlers" elsewhere can point that strategy at DOOH screens without rewriting taxonomy. Over the most recent 30-day window the network logged 3,095 cohort observations tagged with this segment across the 29,000+ screens registered on our own network.

Trillboards inventory concentrates in Taxi Rideshare Tv, Convenience Store, Retail Other. Taxi Rideshare Tv is the largest category at 14,760 approved screens, average floor $2.88 CPM. Those are network-wide venue counts; add a venue filter to the line item to hold delivery to the surfaces you want.

Buying one or two tiers up captures more of the network and less of the segment; buying this leaf does the reverse. The OpenRTB payload carries every level of the chain, so a single bid request can be targeted at Parenting Babies and Toddlers or at any node above it. Interest cohorts land hardest when the venue reinforces the interest, so pair the segment with a venue filter.

Buy this audience

This page is the taxonomy reference. What you buy is a curated package: 99 audiences across 46 US markets, $4.00–$24.00 CPM, each one behind a live private marketplace deal. The catalogue runs to 110 audiences in 76 metros, priced and recomputed nightly. Browse the curated audience catalogue, or check the creative specs first.

Largest venue categories on the network

Adjacent segments under the same parent

Parent IAB nodes

  1. Interest
  2. Family and Relationships
  3. Parenting
  4. Parenting Babies and Toddlers (this page)

Related Trillboards data

Pages linked by what the network observes together: the audiences seen in a venue or city, and the hardware its screens run on.

Part of the IAB Audience Taxonomy 1.1 segment index. Counts on this page are at the screen-window level.

Data freshness: 30-day rolling window through .

Frequently asked questions

What is the Parenting Babies and Toddlers IAB audience segment?
Parenting Babies and Toddlers is segment ID 354 in the IAB Audience Taxonomy 1.1. It represents a specific audience cohort defined by behavioral and demographic signals. The Trillboards CV pipeline emits this segment when on-device observation matches the IAB-published criteria, reading the record the screen keeps for each person its camera detects.
How is Parenting Babies and Toddlers measured on Trillboards DOOH screens?
Each Trillboards screen runs an on-device CV pipeline that emits audience signals like Parenting Babies and Toddlers per ad request. The signal rides the OpenRTB bid request as a segtax=4 segment identifier, next to the screen's IP address, location and live audience measurements. The per-person records behind it go to Trillboards.
Can buyers target Parenting Babies and Toddlers programmatically?
Yes, Parenting Babies and Toddlers (IAB 354) is targetable via OpenRTB 2.6 bid request user.segment with segtax=4. The Trillboards SSP accepts audience deal IDs and segment-based targeting from any compliant demand partner. Targeting uses the audience composition measured at each screen, built from the record the screen keeps for each person it detects.