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Oldies/Adult Standards (IAB 500) is an audience segment from the IAB Audience Taxonomy 1.1 taxonomy. The Trillboards CV pipeline has observed 4 qualifying signals for this segment over the last 30 days across an active footprint. Buyers can target Oldies/Adult Standards programmatically via the OpenRTB bid request using segtax=4 audience codes.

IAB Audience Taxonomy 1.1 · segtax=4 · segment 500

Oldies/Adult Standards

Interest / Music and Audio / Oldies/Adult Standards

Observations (30 d)
4
Active screens (network)
26,859

Oldies/Adult Standards is Unique ID 500 in the IAB Audience Taxonomy 1.1, in the Interest branch under Interest → Music and Audio. Trillboards emits it on the bid request as a segtax=4 segment, the code every IAB-compliant DSP already reads, so a buyer already running "Oldies/Adult Standards" elsewhere can point that strategy at DOOH screens without rewriting taxonomy. Over the most recent 30-day window the network logged 4 cohort observations tagged with this segment across 26,859 approved screens.

Trillboards inventory concentrates in Taxi Rideshare Tv, Convenience Store, Grocery. Taxi Rideshare Tv is the largest category at 12,601 approved screens, average floor $2.57 CPM. Those are network-wide venue counts; add a venue filter to the line item to hold delivery to the surfaces you want.

Buying one or two tiers up captures more of the network and less of the segment; buying this leaf does the reverse. The OpenRTB payload carries every level of the chain, so a single bid request can be targeted at Oldies/Adult Standards or at any node above it. Interest cohorts land hardest when the venue reinforces the interest, so pair the segment with a venue filter.

Buy this audience

This page is the taxonomy reference. What you buy is a curated package: 87 audiences across 48 US markets, $4.00–$24.00 CPM, each one behind a live private marketplace deal. The catalogue runs to 102 audiences in 80 metros, priced and recomputed nightly. Browse the curated audience catalogue, or check the creative specs first.

Largest venue categories on the network

Adjacent segments under the same parent

Parent IAB nodes

  1. Interest
  2. Music and Audio
  3. Oldies/Adult Standards (this page)

Related Trillboards data

Cross-references computed from 30-day aggregate co-occurrence across the Trillboards network.

Part of the IAB Audience Taxonomy 1.1 segment index. Counts on this page are at the screen-window level.

Data freshness: 30-day rolling window through .

Frequently asked questions

What is the Oldies/Adult Standards IAB audience segment?
Oldies/Adult Standards is segment ID 500 in the IAB Audience Taxonomy 1.1. It represents a specific audience cohort defined by behavioral and demographic signals. The Trillboards CV pipeline emits this segment when on-device observation matches the IAB-published criteria, reading the record the screen keeps for each person its camera detects.
How is Oldies/Adult Standards measured on Trillboards DOOH screens?
Each Trillboards screen runs an on-device CV pipeline that emits audience signals like Oldies/Adult Standards per ad request. The signal rides the OpenRTB bid request as a segtax=4 segment identifier, next to the screen's IP address, location and live audience measurements. The per-person records behind it go to Trillboards.
Can buyers target Oldies/Adult Standards programmatically?
Yes, Oldies/Adult Standards (IAB 500) is targetable via OpenRTB 2.6 bid request user.segment with segtax=4. The Trillboards SSP accepts audience deal IDs and segment-based targeting from any compliant demand partner. Targeting uses the audience composition measured at each screen, built from the record the screen keeps for each person it detects.