Trillboards · segtax=600
Trillboards CV-unique audience attribute catalog
24 audience attribute values observed on the Trillboards DOOH network in the last 30 days. Each row below is a CV-unique cohort signal that doesn't map cleanly to IAB Audience Taxonomy 1.1, cohort composition, intent stage, attire archetype, income proxy, attention gaze, lifestyle inference. Counted at the screen-window grain.
Cohort - Composition (5 values · 242,044 obs · 30 d)
- Solo227,857 obs
- Mixed6,009 obs
- Couple3,608 obs
- Friend Group2,683 obs
- Family1,887 obs
Attire - Archetype (5 values · 229,972 obs · 30 d)
- Casual206,158 obs
- Business13,594 obs
- Uniform4,551 obs
- Athleisure3,693 obs
- Streetwear1,976 obs
Income Proxy - Tier (5 values · 218,275 obs · 30 d)
- Middle205,346 obs
- Upper Middle11,392 obs
- Lower Middle1,062 obs
- High341 obs
- Low134 obs
Objects - Of Interest (5 values · 135,973 obs · 30 d)
- Transit Passenger48,502 obs
- Commuter31,690 obs
- Vehicle Interior24,679 obs
- Commuter Lifestyle17,750 obs
- Transit Commuter13,352 obs
Intent - Stage (4 values · 33,526 obs · 30 d)
- Browsing31,647 obs
- Ready To Buy872 obs
- Post Purchase710 obs
- Researching297 obs
These are signal reference pages. What you buy is a curated package: 87 audiences across 48 US markets, $4.00–$24.00 CPM, each one behind a live private marketplace deal. The catalogue runs to 102 audiences in 80 metros, priced and recomputed nightly. Browse the curated audience catalogue.
See the IAB Audience Taxonomy 1.1 segment index for portable cross-publisher cohort targeting (segtax=4).
Data freshness: 30-day rolling window through .