Trillboards · segtax=600
Trillboards CV-unique audience attribute catalog
24 audience attribute values observed on the Trillboards DOOH network in the last 30 days. Each row below is a CV-unique cohort signal that doesn't map cleanly to IAB Audience Taxonomy 1.1, cohort composition, intent stage, attire archetype, income proxy, attention gaze, lifestyle inference. Counted at the screen-window grain.
Cohort - Composition (5 values · 184,082 obs · 30 d)
- Solo173,978 obs
- Mixed4,393 obs
- Couple2,968 obs
- Friend Group1,628 obs
- Family1,115 obs
Attire - Archetype (5 values · 171,382 obs · 30 d)
- Casual154,829 obs
- Business8,679 obs
- Uniform3,667 obs
- Athleisure2,815 obs
- Streetwear1,392 obs
Income Proxy - Tier (5 values · 157,772 obs · 30 d)
- Middle149,266 obs
- Upper Middle7,344 obs
- Lower Middle722 obs
- High316 obs
- Low124 obs
Objects - Of Interest (5 values · 103,030 obs · 30 d)
- Transit Passenger38,891 obs
- Vehicle Interior23,184 obs
- Commuter19,029 obs
- Transit Environment12,115 obs
- Transit Commuter9,811 obs
Intent - Stage (4 values · 24,585 obs · 30 d)
- Browsing22,872 obs
- Ready To Buy762 obs
- Post Purchase652 obs
- Researching299 obs
These are signal reference pages. What you buy is a curated package: 87 audiences across 48 US markets, $4.00–$24.00 CPM, each one behind a live private marketplace deal. The catalogue runs to 102 audiences in 80 metros, priced and recomputed nightly. Browse the curated audience catalogue.
See the IAB Audience Taxonomy 1.1 segment index for portable cross-publisher cohort targeting (segtax=4).
Data freshness: 30-day rolling window through .