income_proxy=high is a Trillboards segtax=600 audience attribute observed on the network's CV pipeline. The signal is aggregate per-screen, no per-person identifier ever leaves the device. Buyers can target this attribute value via OpenRTB 2.6 with segtax=600 segment codes against the an active footprint in the Trillboards programmatic DOOH inventory.

Trillboards · segtax=600 · Income Proxy - Tier

High

Income Proxy - Tier

Observations (30 d)
366
Active screens
24,210

High is a value of the Income Proxy - Tier attribute in the Trillboards segtax=600 namespace, a signal layer for audience characteristics that IAB Audience Taxonomy 1.1 has no code for. Aggregate income-tier proxy derived from attire, accessories, and venue context. Not a hard income claim. Over the last 30 days the network emitted 366 observations carrying this value across 24,210 approved screens.

Buyers reach segtax=600 attributes one of two ways. A DSP that supports the namespace reads it straight off the bid request; the catalogue ships in the open-source @trillboards/iab-taxonomy npm package, so adding it is one dependency. A DSP that does not support the namespace can target the IAB AT 1.1 cohort layer Trillboards emits in parallel on the same observation.

Trillboards inventory concentrates in Taxi Rideshare Tv, Convenience Store, Retail Other. Taxi Rideshare Tv is the largest category at 11,909 approved screens, average floor $2.33 CPM. Those are network-wide venue counts; add a venue filter to the line item to hold delivery to the surfaces you want.

The IAB taxonomy is rich on demographics and broad interests and carries nothing for cohort composition, intent stage, or attire-driven income proxies. Trillboards produces those from the scene itself: on-device person detection and gaze tracking feed the edge layer, and a reasoning model lays structured cohort tags over the result. Income Proxy - Tier is one of the headline classes in that catalogue. Every observation is aggregated at the screen-window grain behind a k-anonymity floor and carries no per-person attribute; that contract is enforced at the API and again at the data layer.

Buy this audience

This page is the signal reference. What you buy is a curated package: 107 audiences across 49 US markets, $4.00–$17.82 CPM, each one behind a live private marketplace deal. Browse the curated audience catalogue, or check the creative specs first.

Largest venue categories on the network

Other Income Proxy - Tier values

Related Trillboards data

Cross-references computed from 30-day aggregate co-occurrence across the Trillboards network. Aggregate-only, no per-screen identifiers.

Part of the Trillboards segtax=600 audience attribute catalog. For IAB Audience Taxonomy 1.1 cohorts, see the IAB segment index.

Data freshness: 30-day rolling window through .

Frequently asked questions

What is the Trillboards income_proxy = high audience signal?
income_proxy=high is a Trillboards segtax=600 audience attribute classified by the on-device CV pipeline. The signal rides the OpenRTB bid request as an aggregate per-screen value. No per-person identifier is stored or transmitted; buyers see only the cohort signal at the screen level for targeting.
How does Trillboards measure income_proxy?
income_proxy is measured by the Trillboards on-device CV pipeline running on each screen. The pipeline classifies the in-front-of-screen audience into segtax=600 attribute classes including income_proxy, emits aggregate counts per ad request, and never persists per-person data. The classification is computed locally and reported as cohort-level signals.
Can advertisers target income_proxy=high programmatically?
Yes, income_proxy=high is targetable via OpenRTB 2.6 bid request user.segment with segtax=600. The Trillboards SSP includes the active aggregate attribute values for the requesting screen. Demand-side platforms with segtax=600 support can build deals and targeting rules around this signal without per-person tracking.