Audiences · Business Travellers

Business Travellers

1 screen across Detroit, standing in point care where people are dressed for a meeting they are on the way to. They are 3.6x more likely to be here between 8:00 AM and 11:00 AM local.

Index
2.3x vs the fleet average, in these venues
Peak daypart
Morning · 3.6x more likely
Footprint
1 screens · 1,885 partner venues nearby
Venue types
Point care
Floor CPM
$5.13
Evidence
Three independent legs agree: our cameras, a national mobile panel and our device graph.
Delivery
1 owned screen and 1,885 partner venues across point care in the United States. Behaviour measured Sep 10 - Oct 8, 2026.
Measured
2026-09-10 to 2026-10-08

Audience: Business Travellers index at 2.3x the fleet average in these venues. The read is built from Business Formal, Business casual and Luggage Travel. Measured on 177,420 panel observations across 1,288 camera-equipped screens.

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