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Audiences · Business Travellers
Business Travellers
42 screens across Detroit, standing in entertainment and point care where people are dressed for a meeting they are on the way to. They are 6.9x more likely to be here between 2:00 PM and 5:00 PM local.
- Index
- 4.6x vs the fleet average, in these venues
- Peak daypart
- afternoon · 6.9x more likely
- Footprint
- 42 owned screens · 5,686 partner venues
- Venue types
- Entertainment, Point care
- Floor CPM
- $7.12
- Evidence
- Three independent legs agree: our cameras, a national mobile panel and our device graph.
- Delivery
- 42 owned screens and 5,686 partner venues across entertainment and point care in the United States. Behaviour measured Aug 8 - Sep 5, 2026.
- Measured
- 2026-08-08 to 2026-09-05
Audience: Business Travellers index at 4.6x the fleet average in these venues. The read is built from Business Formal, Business casual and Luggage Travel. Measured on 125,931 panel observations across 1,082 camera-equipped screens.
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- Adform
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- Awarion
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- Displayce
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- StackAdapt
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