Audiences · Business Travellers

Business Travellers

208 screens across Houston, standing in entertainment and point care where people are dressed for a meeting they are on the way to. They are 6.9x more likely to be here between 2:00 PM and 5:00 PM local.

Index
4.6x vs the fleet average, in these venues
Peak daypart
afternoon · 6.9x more likely
Footprint
208 owned screens · 7,136 partner venues
Venue types
Entertainment, Point care
Floor CPM
$7.12
Evidence
Three independent legs agree: our cameras, a national mobile panel and our device graph.
Delivery
208 owned screens and 7,136 partner venues across entertainment and point care in the United States. Behaviour measured Aug 8 - Sep 5, 2026.
Measured
2026-08-08 to 2026-09-05

Audience: Business Travellers index at 4.6x the fleet average in these venues. The read is built from Business Formal, Business casual and Luggage Travel. Measured on 125,931 panel observations across 1,082 camera-equipped screens.

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