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Fitness Regulars
20 screens across Grand Rapids - Kalmzoo - B. Crk, standing in point care and retail where people are training, or on their way to. They are 4.7x more likely to be here between 8:00 AM and 11:00 AM local.
- Index
- 3.9x vs the fleet average, in these venues
- Peak daypart
- morning · 4.7x more likely
- Footprint
- 20 owned screens · 2,064 partner venues
- Venue types
- Point care, Retail
- Floor CPM
- $6.23
- Evidence
- Three independent legs agree: our cameras, a national mobile panel and our device graph.
- Delivery
- 20 owned screens and 2,064 partner venues across point care and retail in the United States. Behaviour measured Aug 8 - Sep 5, 2026.
- Measured
- 2026-08-08 to 2026-09-05
Audience: Fitness Regulars index at 3.9x the fleet average in these venues. The read is built from Fitness and Exercise, Participant Sports and Gym Sports Bag. Measured on 130,570 panel observations across 1,094 camera-equipped screens.
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- Adform
- 07aa4a-66fb46-96c923-f3bbfe-90c9ff-11e589-f123
- Awarion
- 215312-51071b-30992e-aaa1d6-0d0210-3d1129-b572
- Displayce
- a0d882-3c1108-784a5c-719eed-440aea-3a074d-cd56
- StackAdapt
- f65b18-dcdba6-12ee6e-9bb0ba-0799dc-fcd378-061c