Audiences · Fitness Regulars

Fitness Regulars

573 screens across Houston, standing in point care and retail where people are training, or on their way to. They are 4.7x more likely to be here between 8:00 AM and 11:00 AM local.

Index
3.9x vs the fleet average, in these venues
Peak daypart
morning · 4.7x more likely
Footprint
573 owned screens · 8,009 partner venues
Venue types
Point care, Retail
Floor CPM
$6.23
Evidence
Three independent legs agree: our cameras, a national mobile panel and our device graph.
Delivery
573 owned screens and 8,009 partner venues across point care and retail in the United States. Behaviour measured Aug 8 - Sep 5, 2026.
Measured
2026-08-08 to 2026-09-05

Audience: Fitness Regulars index at 3.9x the fleet average in these venues. The read is built from Fitness and Exercise, Participant Sports and Gym Sports Bag. Measured on 130,570 panel observations across 1,094 camera-equipped screens.

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