Audiences · Fitness Regulars

Fitness Regulars

398 screens across Birmingham (Ann & Tusc), standing in health beauty, outdoor, point care and retail where people are training, or on their way to. They are 6.5x more likely to be here between 8:00 AM and 11:00 AM local.

Index
4.1x vs the fleet average, in these venues
Peak daypart
morning · 6.5x more likely
Footprint
398 screens · 2,446 partner venues nearby
Venue types
Health beauty, Outdoor, Point care, Retail
Floor CPM
$6.27
Evidence
Three independent legs agree: our cameras, a national mobile panel and our device graph.
Delivery
398 owned screens and 2,446 partner venues across health beauty, outdoor, point care and retail in the United States. Behaviour measured Aug 18 - Sep 15, 2026.
Measured
2026-08-18 to 2026-09-15

Audience: Fitness Regulars index at 4.1x the fleet average in these venues. The read is built from Fitness and Exercise, Participant Sports and Gym Sports Bag. Measured on 122,566 panel observations across 1,180 camera-equipped screens.

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