Home Cooks

106 screens across Detroit, standing in residential and retail where dinner gets made at home. They are 52.7x more likely to be here between 11:00 PM and 5:00 AM local.

Index: 36.3x vs the fleet average, in these venues
Peak daypart: Late night · 52.7x more likely
Footprint: 106 screens · 3,962 partner venues nearby
Venue types: Residential, Retail
Floor CPM: $19.65
Evidence: Three independent legs agree: our cameras, a national mobile panel and our device graph.
Delivery: 106 owned screens and 3,962 partner venues across residential and retail in the United States. Behaviour measured Sep 19 - Oct 17, 2026.
Measured: 2026-09-19 to 2026-10-17

Audience: Home Cooks index at 36.3x the fleet average in these venues. The read is built from Barbecues and Grilling and Cooking. Measured on 204,022 panel observations across 1,442 camera-equipped screens.

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