Home Cooks

144 screens across Detroit, standing in entertainment, health beauty, residential and retail where dinner gets made at home. They are 7.1x more likely to be here between 5:00 PM and 8:00 PM local.

Index: 6.1x vs the fleet average, in these venues
Peak daypart: evening · 7.1x more likely
Footprint: 144 owned screens · 8,316 partner venues
Venue types: Entertainment, Health beauty, Residential, Retail
Floor CPM: $6.43
Evidence: Three independent legs agree: our cameras, a national mobile panel and our device graph.
Delivery: 144 owned screens and 8,316 partner venues across entertainment, health beauty, residential and retail in the United States. Behaviour measured Aug 8 - Sep 5, 2026.
Measured: 2026-08-08 to 2026-09-05

Audience: Home Cooks index at 6.1x the fleet average in these venues. The read is built from Barbecues and Grilling and Cooking. Measured on 106,292 panel observations across 1,077 camera-equipped screens.

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