Audiences · Personal Finance

Personal Finance in Detroit

1 screen across Detroit, standing in point care where people are thinking about money. They are 1.6x more likely to be here between 11:00 AM and 2:00 PM local.

Index
1.2x vs the fleet average, in these venues
Peak daypart
Midday · 1.6x more likely
Footprint
1 screens · 1,810 partner venues nearby
Venue types
Point care
Floor CPM
$4.00
Evidence
Three independent legs agree: our cameras, a national mobile panel and our device graph.
Delivery
1 owned screen and 1,810 partner venues across point care in the United States. Behaviour measured Sep 22 - Oct 20, 2026.
Measured
2026-09-22 to 2026-10-20

Audience: Personal Finance index at 1.2x the fleet average in these venues. The read is built from Frugal Living, Insurance and Personal Investing. Measured on 251,682 panel observations across 1,506 camera-equipped screens.

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