Audiences · Ready to Buy

Ready to Buy in Detroit

102 screens across Detroit, standing in retail where people have already decided and are comparing the last two. They are 11.9x more likely to be here between 2:00 PM and 5:00 PM local.

Index
8.0x vs the fleet average, in these venues
Peak daypart
Afternoon · 11.9x more likely
Footprint
102 screens · 3,886 partner venues nearby
Venue types
Retail
Floor CPM
$4.29
Evidence
Three independent legs agree: our cameras, a national mobile panel and our device graph.
Delivery
102 owned screens and 3,886 partner venues across retail in the United States. Behaviour measured Sep 28 - Oct 26, 2026.
Measured
2026-09-28 to 2026-10-26

Audience: Ready to Buy index at 8.0x the fleet average in these venues. The read is built from Ready to buy and Comparing. Measured on 362,951 panel observations across 1,611 camera-equipped screens.

Ready to transact

Paste the ID for the seat you buy on. A deal ID is only valid on its own DSP, and where a platform lists a size, only for that size.

Adform
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Awarion
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Displayce
2af778-834c1d-eba58e-42e707-47451b-fb8f07-9732
StackAdapt · 1080x1920
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StackAdapt · 1920x1080
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