Audiences · Ready to Buy

Ready to Buy in Grand Rapids-Kalamazoo-Battle Creek

22 screens across Grand Rapids-Kalamazoo-Battle Creek, standing in retail where people have already decided and are comparing the last two. They are 11.9x more likely to be here between 2:00 PM and 5:00 PM local.

Index
8.0x vs the fleet average, in these venues
Peak daypart
Afternoon · 11.9x more likely
Footprint
22 screens · 1,733 partner venues nearby
Venue types
Retail
Floor CPM
$4.29
Evidence
Three independent legs agree: our cameras, a national mobile panel and our device graph.
Delivery
22 owned screens and 1,733 partner venues across retail in the United States. Behaviour measured Sep 28 - Oct 26, 2026.
Measured
2026-09-28 to 2026-10-26

Audience: Ready to Buy index at 8.0x the fleet average in these venues. The read is built from Ready to buy and Comparing. Measured on 362,951 panel observations across 1,611 camera-equipped screens.

Ready to transact

Paste the ID for the seat you buy on. A deal ID is only valid on its own DSP, and where a platform lists a size, only for that size.

Adform
75807a-894e66-996e2c-d0b252-f47f4c-6df74a-f94e
Awarion
b26930-63995e-608083-3f5925-b0ab0f-a52226-bc46
Displayce
304d3e-49f879-d89adc-3e3414-38051e-f98357-c77c
StackAdapt
413066-f136cf-1b859c-89b66f-555bcc-d8586d-46a9