Audiences · Ready to Buy

Ready to Buy

396 screens across Birmingham (Ann & Tusc), standing in retail where people have already decided and are comparing the last two. They are 10.0x more likely to be here between 11:00 AM and 2:00 PM local.

Index
7.3x vs the fleet average, in these venues
Peak daypart
midday · 10.0x more likely
Footprint
396 owned screens · 1,718 partner venues
Venue types
Retail
Floor CPM
$4.44
Evidence
Three independent legs agree: our cameras, a national mobile panel and our device graph.
Delivery
396 owned screens and 1,718 partner venues across retail in the United States. Behaviour measured Aug 8 - Sep 5, 2026.
Measured
2026-08-08 to 2026-09-05

Audience: Ready to Buy index at 7.3x the fleet average in these venues. The read is built from Ready to buy and Comparing. Measured on 147,850 panel observations across 1,154 camera-equipped screens.

Ready to transact

Paste the ID for the seat you buy on. A deal ID is only valid on its own DSP, and where a platform lists a size, only for that size.

Adform
78b8aa-92d078-2dc6db-e9add1-a7c36b-71be9f-2881
Awarion
4f42f1-466bed-1f73be-f45c04-afa717-f8fe32-5519
Displayce
c57bf3-0d70ee-42a613-ae2b34-322e48-af91b2-a6d6
StackAdapt
4394b4-b0a36a-5fd6e7-15f8da-f87bd9-3b4b9e-8a84