Audiences · Sports Fans

Sports Fans in Detroit

102 screens across Detroit, standing in outdoor and retail where people follow a season all the way through. They are 9.8x more likely to be here between 2:00 PM and 5:00 PM local.

Index
5.5x vs the fleet average, in these venues
Peak daypart
Afternoon · 9.8x more likely
Footprint
102 screens · 4,285 partner venues nearby
Venue types
Outdoor, Retail
Floor CPM
$4.37
Evidence
Three independent legs agree: our cameras, a national mobile panel and our device graph.
Delivery
102 owned screens and 4,285 partner venues across outdoor and retail in the United States. Behaviour measured Sep 28 - Oct 26, 2026.
Measured
2026-09-28 to 2026-10-26

Audience: Sports Fans index at 5.5x the fleet average in these venues. The read is built from American Football, Auto Racing and Participant Sports. Measured on 323,811 panel observations across 1,552 camera-equipped screens.

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