Sports Fans in Houston

453 screens across Houston, standing in outdoor and retail where people follow a season all the way through. They are 9.8x more likely to be here between 2:00 PM and 5:00 PM local.

Index: 5.5x vs the fleet average, in these venues
Peak daypart: Afternoon · 9.8x more likely
Footprint: 453 screens · 5,956 partner venues nearby
Venue types: Outdoor, Retail
Floor CPM: $4.37
Evidence: Three independent legs agree: our cameras, a national mobile panel and our device graph.
Delivery: 453 owned screens and 5,956 partner venues across outdoor and retail in the United States. Behaviour measured Sep 28 - Oct 26, 2026.
Measured: 2026-09-28 to 2026-10-26

Audience: Sports Fans index at 5.5x the fleet average in these venues. The read is built from American Football, Auto Racing and Participant Sports. Measured on 323,811 panel observations across 1,552 camera-equipped screens.

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