Audiences · Sports Fans

Sports Fans in Dallas-Fort Worth

328 screens across Dallas-Fort Worth, standing in outdoor and retail where people follow a season all the way through. They are 9.8x more likely to be here between 2:00 PM and 5:00 PM local.

Index
67.7x vs the fleet average, in these venues
Peak daypart
Afternoon · 9.8x more likely
Footprint
328 screens · 6,656 partner venues nearby
Venue types
Outdoor, Retail
Floor CPM
$9.62
Evidence
Three independent legs agree: our cameras, a national mobile panel and our device graph.
Delivery
328 owned screens and 6,656 partner venues across outdoor and retail in the United States and IN. Behaviour measured Sep 28 - Oct 26, 2026.
Measured
2026-09-28 to 2026-10-26

Audience: Sports Fans index at 67.7x the fleet average in these venues. The read is built from American Football, Auto Racing and Participant Sports. Measured on 323,811 panel observations across 1,552 camera-equipped screens.

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