Audiences · Value Seekers

Value Seekers in Grand Rapids-Kalamazoo-Battle Creek

22 screens across Grand Rapids-Kalamazoo-Battle Creek, standing in retail where every dollar is being weighed. They are 2.6x more likely to be here between 5:00 PM and 8:00 PM local.

Index
1.9x vs the fleet average, in these venues
Peak daypart
Evening · 2.6x more likely
Footprint
22 screens · 1,733 partner venues nearby
Venue types
Retail
Floor CPM
$4.07
Evidence
Three independent legs agree: our cameras, a national mobile panel and our device graph.
Delivery
22 owned screens and 1,733 partner venues across retail in the United States. Behaviour measured Sep 28 - Oct 26, 2026.
Measured
2026-09-28 to 2026-10-26

Audience: Value Seekers index at 1.9x the fleet average in these venues. The read is built from Frugal Living and Shopping Bags Budget. Measured on 351,880 panel observations across 1,577 camera-equipped screens.

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Adform
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Awarion
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Displayce
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StackAdapt
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