Audiences · Dollar General Visitors

Dollar General Visitors

24 screens across Indianapolis, standing in education, office buildings, outdoor and transit where Dollar General customers actually go. They are 2.4x more likely to be here between 5:00 AM and 8:00 AM local.

Index
2.2x vs the fleet average, in these venues
Peak daypart
early_morning · 2.4x more likely
Footprint
24 owned screens · 1,063 partner venues
Venue types
Education, Office buildings, Outdoor, Transit
Floor CPM
$7.59
Evidence
Three independent legs agree: our cameras, a national mobile panel and our device graph.
Delivery
24 owned screens and 1,063 partner venues across education, office buildings, outdoor and transit in the United States. Behaviour measured Aug 8-23, 2026.
Measured
2026-08-08 to 2026-08-23

Audience: Dollar General Visitors index at 2.2x the fleet average in these venues. Measured on 4,392,058 panel-matched device sightings at 93 of our screens.

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