Audiences · Dollar General Visitors

Dollar General Visitors

45 screens across Hartford & New Haven, standing in education, office buildings, outdoor and transit where Dollar General customers actually go. They are 2.4x more likely to be here between 5:00 AM and 8:00 AM local.

Index
2.2x vs the fleet average, in these venues
Peak daypart
early_morning · 2.4x more likely
Footprint
45 owned screens · 920 partner venues
Venue types
Education, Office buildings, Outdoor, Transit
Floor CPM
$7.59
Evidence
Three independent legs agree: our cameras, a national mobile panel and our device graph.
Delivery
45 owned screens and 920 partner venues across education, office buildings, outdoor and transit in the United States. Behaviour measured Aug 8-23, 2026.
Measured
2026-08-08 to 2026-08-23

Audience: Dollar General Visitors index at 2.2x the fleet average in these venues. Measured on 4,392,058 panel-matched device sightings at 93 of our screens.

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