Audiences · Sonic Drive-In Visitors

Sonic Drive-In Visitors

92 screens across Detroit, standing in government, outdoor and retail where Sonic Drive-In customers actually go. They are 2.1x more likely to be here between 5:00 AM and 8:00 AM local.

Index
2.0x vs the fleet average, in these venues
Peak daypart
early_morning · 2.1x more likely
Footprint
92 owned screens · 4,323 partner venues
Venue types
Government, Outdoor, Retail
Floor CPM
$4.98
Evidence
Three independent legs agree: our cameras, a national mobile panel and our device graph.
Delivery
92 owned screens and 4,323 partner venues across government, outdoor and retail in the United States. Behaviour measured Aug 8-23, 2026.
Measured
2026-08-08 to 2026-08-23

Audience: Sonic Drive-In Visitors index at 2.0x the fleet average in these venues. Measured on 4,350,289 panel-matched device sightings at 53 of our screens.

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