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Waiting Audiences
53 screens across Detroit, standing in entertainment, health beauty, point care and residential where there is nothing to do but wait. They are 3.1x more likely to be here between 11:00 PM and 5:00 AM local.
- Index
- 2.9x vs the fleet average, in these venues
- Peak daypart
- late_night · 3.1x more likely
- Footprint
- 53 owned screens · 6,258 partner venues
- Venue types
- Entertainment, Health beauty, Point care, Residential
- Floor CPM
- $16.56
- Evidence
- Three independent legs agree: our cameras, a national mobile panel and our device graph.
- Delivery
- 53 owned screens and 6,258 partner venues across entertainment, health beauty, point care and residential in the United States. Behaviour measured Aug 8 - Sep 5, 2026.
- Measured
- 2026-08-08 to 2026-09-05
Audience: Waiting Audiences index at 2.9x the fleet average in these venues. The read is built from Queueing Waiting and Idle Resting. Measured on 125,931 panel observations across 1,082 camera-equipped screens.
Ready to transact
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- Adform
- 74c246-13d9b8-33da49-4c06c4-8276e7-166168-93e6
- Awarion
- 3f739c-3fa307-5ad1a2-a88e7d-3af5d3-43afa7-2b12
- Displayce
- a4b010-223771-2c6e5b-686ebd-adceab-35ab03-0c92
- StackAdapt
- 0c0534-6a98fb-6cbe43-e8ebbd-d58abb-b15cf0-91bf