Audiences · Waiting Audiences

Waiting Audiences

115 screens across Washington, Dc (Hagrstwn), standing in entertainment, health beauty, point care and residential where there is nothing to do but wait. They are 3.1x more likely to be here between 11:00 PM and 5:00 AM local.

Index
2.9x vs the fleet average, in these venues
Peak daypart
late_night · 3.1x more likely
Footprint
115 owned screens · 6,587 partner venues
Venue types
Entertainment, Health beauty, Point care, Residential
Floor CPM
$16.56
Evidence
Three independent legs agree: our cameras, a national mobile panel and our device graph.
Delivery
115 owned screens and 6,587 partner venues across entertainment, health beauty, point care and residential in the United States. Behaviour measured Aug 8 - Sep 5, 2026.
Measured
2026-08-08 to 2026-09-05

Audience: Waiting Audiences index at 2.9x the fleet average in these venues. The read is built from Queueing Waiting and Idle Resting. Measured on 125,931 panel observations across 1,082 camera-equipped screens.

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Adform
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StackAdapt
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