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Waiting Audiences
48 screens across Hartford & New Haven, standing in entertainment, health beauty, point care and residential where there is nothing to do but wait. They are 3.1x more likely to be here between 11:00 PM and 5:00 AM local.
- Index
- 2.9x vs the fleet average, in these venues
- Peak daypart
- late_night · 3.1x more likely
- Footprint
- 48 owned screens · 1,733 partner venues
- Venue types
- Entertainment, Health beauty, Point care, Residential
- Floor CPM
- $16.56
- Evidence
- Three independent legs agree: our cameras, a national mobile panel and our device graph.
- Delivery
- 48 owned screens and 1,733 partner venues across entertainment, health beauty, point care and residential in the United States. Behaviour measured Aug 8 - Sep 5, 2026.
- Measured
- 2026-08-08 to 2026-09-05
Audience: Waiting Audiences index at 2.9x the fleet average in these venues. The read is built from Queueing Waiting and Idle Resting. Measured on 125,931 panel observations across 1,082 camera-equipped screens.
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- Adform
- fd2dd8-6566d0-b4742e-bb21fe-644cf6-7e95ad-3e0e
- Awarion
- 074a5f-994946-79e63b-68d828-6d6809-9f2e7c-28ea
- Displayce
- 9984d5-f0aef3-21eeca-ecf9b8-902a8b-b09761-2a5d
- StackAdapt
- 7a6b99-2b8c82-700d32-4a55e8-637798-8458d6-2165