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Waiting Audiences
25 screens across Norfolk - Portsmth - Newpt Nws, standing in entertainment, health beauty, point care and residential where there is nothing to do but wait. They are 3.1x more likely to be here between 11:00 PM and 5:00 AM local.
- Index
- 2.9x vs the fleet average, in these venues
- Peak daypart
- late_night · 3.1x more likely
- Footprint
- 25 owned screens · 2,141 partner venues
- Venue types
- Entertainment, Health beauty, Point care, Residential
- Floor CPM
- $16.56
- Evidence
- Three independent legs agree: our cameras, a national mobile panel and our device graph.
- Delivery
- 25 owned screens and 2,141 partner venues across entertainment, health beauty, point care and residential in the United States. Behaviour measured Aug 8 - Sep 5, 2026.
- Measured
- 2026-08-08 to 2026-09-05
Audience: Waiting Audiences index at 2.9x the fleet average in these venues. The read is built from Queueing Waiting and Idle Resting. Measured on 125,931 panel observations across 1,082 camera-equipped screens.
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- Adform
- 0474c4-7a587e-cf0968-b6e19d-c27605-2a1b28-03d8
- Awarion
- 6c4b70-35d844-d86d78-1b5467-44f735-58d183-82a3
- Displayce
- 3bf350-12e8bd-f8f98e-b3b357-c69453-2257b3-ee57
- StackAdapt
- fa56fe-63a910-ef7152-cd584c-8316d3-266398-03a5