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Waiting Audiences
53 screens across Minneapolis - St. Paul, standing in entertainment, health beauty, point care and residential where there is nothing to do but wait. They are 3.1x more likely to be here between 11:00 PM and 5:00 AM local.
- Index
- 2.9x vs the fleet average, in these venues
- Peak daypart
- late_night · 3.1x more likely
- Footprint
- 53 owned screens · 7,244 partner venues
- Venue types
- Entertainment, Health beauty, Point care, Residential
- Floor CPM
- $16.56
- Evidence
- Three independent legs agree: our cameras, a national mobile panel and our device graph.
- Delivery
- 53 owned screens and 7,244 partner venues across entertainment, health beauty, point care and residential in the United States. Behaviour measured Aug 8 - Sep 5, 2026.
- Measured
- 2026-08-08 to 2026-09-05
Audience: Waiting Audiences index at 2.9x the fleet average in these venues. The read is built from Queueing Waiting and Idle Resting. Measured on 125,931 panel observations across 1,082 camera-equipped screens.
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- Adform
- 2c4e4d-ed9b65-2df1f7-5a7526-396d6b-f114a0-3144
- Awarion
- 79a5d9-197736-ffb763-13a775-0328cb-996c30-60c5
- Displayce
- 7d099c-d817f3-9d11b5-5447d3-16baf6-4162a8-6906
- StackAdapt
- 504b5a-b8a289-bbe166-e09b65-c4604e-c98184-5849