Vistar Media alternative
A Vistar Media alternative that shows you who saw the ad.
Vistar runs a DSP, an SSP and an ad server for out-of-home. Trillboards sells curated audiences with published prices, self-serve or as a deal ID in your own seat, and reports who stood in front of each play. 757,000+ screens reachable through Trillboards and 29,000+ screens registered on our own network.
Trillboards and Vistar Media, side by side
| Feature | Trillboards | Vistar Media |
|---|---|---|
| What you buy | A curated audience with its own published price: 110 audiences across 76 markets. | A demand-side platform for out-of-home, beside an SSP, an ad server and traditional OOH planning through Adstruc. |
| Screens | 757,000+ screens reachable through Trillboards and 29,000+ screens registered on our own network. | No count published. It describes “the world’s most extensive out-of-home inventory”. |
| How you buy | Self-serve with a card at trillboards.com, or a deal ID in the DSP seat you already use. | Through the Vistar DSP, bidding in real time. The site sends buyers to a demo or a contact form. |
| Minimum spend | None. | Not published. |
| Pricing | Published CPM floors from $4.00 to $24.00, on every audience page. | Not published. |
| Measurement | On the 5,456 screens with cameras, who stood in front of each play and whether they looked. An obstructed view is not billed. | Studies for online conversion, sales lift, foot traffic, market pulse and opportunity to see. |
Vistar Media details are from its own pages, read October 20, 2026: Vistar Media home · The Vistar DSP.
Which one to buy
Choose Vistar Media when
You already plan and buy out-of-home in the Vistar DSP and want planning, creative transcoding and reporting in one seat, with access to what Vistar calls the world’s most extensive out-of-home inventory.
Choose Trillboards when
You want to buy an audience, see its price before you commit, and show your client who stood in front of the screen when the ad ran. Measurement ships with the buy at any size, and the deal ID goes into the seat your team already trades in.
Buy it on the seat you already use
- Awarion
- Displayce
- Google Ad Manager
- Moving Walls
Questions buyers ask
Is Trillboards a Vistar Media alternative?
Yes, for a buyer who wants an audience with a price on it. Every Trillboards audience carries a published CPM floor, can be bought self-serve with a card or as a deal ID in your DSP, and comes back with a count of who stood in front of each play on the screens with cameras.
Can I buy Trillboards audiences without leaving my DSP?
Yes, wherever a deal ID is minted for your seat. Each audience page lists its deal IDs by buy-side platform; paste the one for your seat into a private marketplace line and it plans and reports beside the rest of your buy.
How does Trillboards know who saw the ad?
On the screens with cameras, each play is joined to what the camera read while it ran: how many people were in front of the screen and whether they looked. Our public delivery report walks through one flight end to end, including the people who were present and not looking.
Also see: The audience catalogue · How we measure · Connections