Audiences · Music in the Cab

Music in the Cab in Cedar Rapids-Waterloo-Iowa City-Dubuque

1 screen across Cedar Rapids-Waterloo-Iowa City-Dubuque, standing in retail where the ride has a soundtrack. They are 26.1x more likely to be here between 2:00 PM and 5:00 PM local.

Index
2.0x vs the fleet average, in these venues
Peak daypart
Afternoon · 26.1x more likely
Footprint
1 screens · 1,693 partner venues nearby
Venue types
Retail
Floor CPM
$4.40
Evidence
Three independent legs agree: our cameras, a national mobile panel and our device graph.
Delivery
1 owned screen and 1,693 partner venues across retail in the United States. Audio measured Sep 22 - Oct 20, 2026.
Measured
2026-09-22 to 2026-10-20

Audience: Music in the Cab index at 2.0x the fleet average in these venues. Read from the sound our in-vehicle devices classified in the cab. Measured on 1,016 moments of cab sound that were classified, across 2 of our in-vehicle screens.

Ready to transact

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