Audiences · Dairy Queen Visitors

Dairy Queen Visitors

236 screens across Washington, Dc (Hagrstwn), standing in education, government, outdoor, retail and transit where Dairy Queen customers actually go. They are 2.5x more likely to be here between 11:00 PM and 5:00 AM local.

Index
1.9x vs the fleet average, in these venues
Peak daypart
late_night · 2.5x more likely
Footprint
236 owned screens · 8,422 partner venues
Venue types
Education, Government, Outdoor, Retail, Transit
Floor CPM
$5.58
Evidence
Three independent legs agree: our cameras, a national mobile panel and our device graph.
Delivery
236 owned screens and 8,422 partner venues across education, government, outdoor, retail and transit in the United States. Behaviour measured Aug 8-23, 2026.
Measured
2026-08-08 to 2026-08-23

Audience: Dairy Queen Visitors index at 1.9x the fleet average in these venues. Measured on 4,377,766 panel-matched device sightings at 74 of our screens.

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