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Audiences · Dairy Queen Visitors
Dairy Queen Visitors
41 screens across Minneapolis - St. Paul, standing in education, government, outdoor, retail and transit where Dairy Queen customers actually go. They are 2.5x more likely to be here between 11:00 PM and 5:00 AM local.
- Index
- 1.9x vs the fleet average, in these venues
- Peak daypart
- late_night · 2.5x more likely
- Footprint
- 41 owned screens · 6,017 partner venues
- Venue types
- Education, Government, Outdoor, Retail, Transit
- Floor CPM
- $5.58
- Evidence
- Three independent legs agree: our cameras, a national mobile panel and our device graph.
- Delivery
- 41 owned screens and 6,017 partner venues across education, government, outdoor, retail and transit in the United States. Behaviour measured Aug 8-23, 2026.
- Measured
- 2026-08-08 to 2026-08-23
Audience: Dairy Queen Visitors index at 1.9x the fleet average in these venues. Measured on 4,377,766 panel-matched device sightings at 74 of our screens.
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- Adform
- d35606-d6555a-6cd07a-5cb3d4-db00aa-236c6e-3c3f
- Awarion
- 66cfed-9c9f34-6d7750-79fce8-cf1b82-462ba2-3122
- Displayce
- b62e22-ad0e03-69b08a-a19764-197bff-ce5fef-e8a1
- StackAdapt
- eb3386-190f60-720c13-b4362b-f84399-3678f2-154a