Audiences · Dairy Queen Visitors

Dairy Queen Visitors

403 screens across Birmingham (Ann & Tusc), standing in education, government, outdoor, retail and transit where Dairy Queen customers actually go. They are 2.5x more likely to be here between 11:00 PM and 5:00 AM local.

Index
1.9x vs the fleet average, in these venues
Peak daypart
late_night · 2.5x more likely
Footprint
403 owned screens · 2,040 partner venues
Venue types
Education, Government, Outdoor, Retail, Transit
Floor CPM
$5.58
Evidence
Three independent legs agree: our cameras, a national mobile panel and our device graph.
Delivery
403 owned screens and 2,040 partner venues across education, government, outdoor, retail and transit in the United States. Behaviour measured Aug 8-23, 2026.
Measured
2026-08-08 to 2026-08-23

Audience: Dairy Queen Visitors index at 1.9x the fleet average in these venues. Measured on 4,377,766 panel-matched device sightings at 74 of our screens.

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