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Customer
Chick-fil-A moved store visits +17.1%.
Four weeks, taxi and rideshare screens, 41 US markets. Measured against a DMA-matched control cohort held out for the whole term.
+17.1%store visit lift
4.11Mpeople reached
12,356,926impressions delivered
2,966screens in 41 markets
How it ran
In the cab, at the decisionScreens inside taxis and rideshare vehicles, where a rider is minutes from somewhere to eat and has nothing else to look at.
Bought as a deal IDPasted into the seat the buyer already used, planned and reported beside the rest of the media.
Counted at the completed playEvery impression signed on the screen with Ed25519 and verifiable against a public key, with no account.
Run the same play.
107 audiences, each with its index, its price and a deal ID already live in your seat.