AdExchanger

AdExchanger is the leading industry trade publication and research firm covering programmatic ad-tech. Founded in 2008 by John Ebbert. It's the canonical daily-news source for what's happening across DSPs, SSPs, exchanges, identity vendors, measurement firms, and CTV / DOOH supply.

AdExchanger publishes daily news coverage, weekly long-form analysis, and original research on programmatic dynamics. The annual industry conference (Programmatic I/O) is one of the two or three most-attended ad-tech conferences globally. The research arm publishes deep-dives on specific topics, most recently on DOOH attribution, CTV pod auction mechanics, and the Privacy Sandbox transition.

For DOOH operators, AdExchanger's coverage is the most reliable signal of where buy-side attention is shifting. The 2025-2026 coverage arc has been: identity-deprecation winners, attention-metrics adoption, CTV-DOOH convergence, and post-cookie measurement consolidation. Each of those translates directly to where buyer demand for DOOH inventory is going.

Other comparable trade publications include Digiday (broader media coverage), Marketing Brew (newsletter-first, lighter touch), The Drum (UK and global), and Marketing Land (now part of Search Engine Land). For programmatic-specific depth, AdExchanger remains the reference.