New Parents

132 screens across New York, standing in entertainment and outdoor where parents are out with small children. They are 1.9x more likely to be here between 11:00 AM and 2:00 PM local.

Index: 1.3x vs the fleet average, in these venues
Peak daypart: Midday · 1.9x more likely
Footprint: 132 screens · 15,390 partner venues nearby
Venue types: Entertainment, Outdoor
Floor CPM: $4.00
Delivery: 132 owned screens and 15,390 partner venues across entertainment and outdoor in the United States. Behaviour measured Aug 22 - Sep 19, 2026.
Measured: 2026-08-22 to 2026-09-19

Audience: New Parents index at 1.3x the fleet average in these venues. The read is built from Family With Kids, Parenting and Parenting Babies and Toddlers. Measured on 122,357 panel observations across 1,168 camera-equipped screens.

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Paste the ID for the seat you buy on. A deal ID is only valid on its own DSP, and where a platform lists a size, only for that size.

Adform: bfbd95-b241af-307bad-90e56c-4541f9-607964-62e0
Awarion: e780a9-9ead1e-388916-8bf20c-7caa23-14a22d-6639
Displayce: ec7bad-e9fc19-341bfe-edfd62-6a78f3-ab211e-3d35
StackAdapt: f54fea-775d6e-a72872-73af9d-ca7544-6d55a4-64e9
StackAdapt · 1280x800: 4114df-028638-54af57-2ae68b-ba2eb7-f6c0ed-6bac
StackAdapt · 1920x1080: 63b0a4-f86f4d-379ec8-7509e2-9289e5-605c6b-c547
StackAdapt · 1920x1200: 18fad6-eb151e-02f116-f8cc78-2da310-154c81-f9ed
StackAdapt · 2000x1152: aacd30-a62032-cbd712-b1ea25-8b8196-673757-84d7
StackAdapt · 2000x1200: ffe613-43234d-42dd2e-b2a3eb-3ba61c-e56399-4f21

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