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New Parents
8,984 screens across the United States and Canada, standing in transit where parents are out with small children. They are 1.8x more likely to be here between 8:00 AM and 11:00 AM local.
- Index
- 1.2x vs the fleet average, in these venues
- Peak daypart
- morning · 1.8x more likely
- Footprint
- 8,984 owned screens · 72,774 partner venues
- Venue types
- Transit
- Floor CPM
- $4.08
- Evidence
- Three independent legs agree: our cameras, a national mobile panel and our device graph.
- Delivery
- 8,984 owned screens and 72,774 partner venues across transit in the United States and Canada. Behaviour measured Aug 8 - Sep 5, 2026.
- Measured
- 2026-08-08 to 2026-09-05
Ready to transact
Paste the ID for the seat you buy on. A deal ID is only valid on its own DSP, and where a platform lists a size, only for that size.
- Adform
- 6dd91e-31ed36-9e8123-6419a1-12a1ec-2468bb-88da
- Awarion
- 4fdb59-9d18ce-13b441-29edbe-f3b692-055dc1-fe6e
- Displayce
- 0b6ec5-490c5d-ae6dff-e53b79-376b49-9472c3-0edc
- StackAdapt
- c2c5fc-e8207a-a9e7de-8f97a7-991868-455c97-5966
- StackAdapt · 1038x780
- 28e734-79cb77-8d8402-b33d16-fad17f-78f09c-1ca0
- StackAdapt · 1080x1920
- 297223-9c7111-1e8aae-3c5a38-057784-6c52ff-5fd4
- StackAdapt · 1200x1920
- 3c77b4-bb4244-268dd8-0acc83-c331d2-c3e068-c7dc
- StackAdapt · 1280x800
- 4bae02-8c611a-f06349-6c3c11-76c17a-24bae8-c9c0
- StackAdapt · 1920x1080
- a85c13-282b52-1eb681-c9161e-4b75f7-2c609a-7638
- StackAdapt · 1920x1128
- 42494e-e95dd9-db7b29-65de94-3bec8f-0606a3-e2ad
- StackAdapt · 1920x1200
- 6f3d5c-17039a-6f3d9b-85ac3c-eabfda-ba1c4c-e576
- StackAdapt · 2000x1152
- d5a41f-e014ed-7a09f0-46f23e-7d7c85-bc653d-8a59
- StackAdapt · 2000x1200
- eb8427-563367-48dda8-99fa6a-34b4a7-4c01c2-bec1
Buy it in one market
21 markets carry their own deal, their own index and their own price. Ranked by how strongly this audience over-indexes there.
Kansas City55 screens · peaks morning1.7x$4.33Tampa - St. Pete (Sarasota)37 screens · peaks morning1.5x$4.17Jacksonville27 screens · peaks morning1.7x$4.25Pittsburgh24 screens · peaks morning1.5x$4.15Baltimore15 screens · peaks morning2.0x$4.35Dallas - Ft. Worth14 screens · peaks morning1.9x$4.37Indianapolis12 screens · peaks morning2.3x$4.65Cleveland - Akron (Canton)11 screens · peaks morning1.2x$4.08Norfolk - Portsmth - Newpt Nws8 screens · peaks morning1.5x$4.18Miami - Ft. Lauderdale7 screens · peaks morning1.2x$4.08Milwaukee5 screens · peaks morning1.7x$4.13San Francisco - Oak - San Jose4 screens · peaks morning1.2x$4.08Phoenix (Prescott)2 screens · peaks morning1.2x$4.08Detroit1 screens · peaks morning1.2x$4.08Charlotte1 screens · peaks morning1.2x$4.08Philadelphia0 screens · peaks morning1.2x$4.08Boston (Manchester)0 screens · peaks morning1.2x$4.08West Palm Beach - Ft. Pierce0 screens · peaks morning1.2x$4.08Chicago0 screens · peaks morning1.2x$4.08St. Louis0 screens · peaks morning1.2x$4.08Minneapolis - St. Paul0 screens · peaks morning1.2x$4.08
Need it scoped differently, a custom market set, a daypart, a flight? Send us the brief and we will build the package and mint the deal.