Audiences · New Parents

New Parents

15 screens across San Antonio, standing in entertainment where parents are out with small children. They are 1.9x more likely to be here between 11:00 AM and 2:00 PM local.

Index
1.3x vs the fleet average, in these venues
Peak daypart
Midday · 1.9x more likely
Footprint
15 screens · 1,950 partner venues nearby
Venue types
Entertainment
Floor CPM
$4.00
Evidence
Three independent legs agree: our cameras, a national mobile panel and our device graph.
Delivery
15 owned screens and 1,950 partner venues across entertainment in the United States. Behaviour measured Aug 18 - Sep 15, 2026.
Measured
2026-08-18 to 2026-09-15

Audience: New Parents index at 1.3x the fleet average in these venues. The read is built from Family With Kids, Parenting and Parenting Babies and Toddlers. Measured on 122,566 panel observations across 1,180 camera-equipped screens.

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