Audiences · New Parents

New Parents

86 screens across Los Angeles, standing in entertainment where parents are out with small children. They are 2.2x more likely to be here between 11:00 AM and 2:00 PM local.

Index
2.0x vs the fleet average, in these venues
Peak daypart
Midday · 2.2x more likely
Footprint
86 screens · 6,288 partner venues nearby
Venue types
Entertainment
Floor CPM
$4.17
Evidence
Three independent legs agree: our cameras, a national mobile panel and our device graph.
Delivery
86 owned screens and 6,288 partner venues across entertainment in the United States. Behaviour measured Aug 25 - Sep 22, 2026.
Measured
2026-08-25 to 2026-09-22

Audience: New Parents index at 2.0x the fleet average in these venues. The read is built from Family With Kids, Parenting and Parenting Babies and Toddlers. Measured on 126,738 panel observations across 1,147 camera-equipped screens.

Ready to transact

Priced and ready to mint. Tell us the seat you buy on and the deal ID comes back the same day.