Audiences · New Parents

New Parents

12 screens across Indianapolis, standing in transit where parents are out with small children. They are 1.8x more likely to be here between 8:00 AM and 11:00 AM local.

Index
2.3x vs the fleet average, in these venues
Peak daypart
morning · 1.8x more likely
Footprint
12 owned screens · 511 partner venues
Venue types
Transit
Floor CPM
$4.65
Evidence
Three independent legs agree: our cameras, a national mobile panel and our device graph.
Delivery
12 owned screens and 511 partner venues across transit in the United States. Behaviour measured Aug 8 - Sep 5, 2026.
Measured
2026-08-08 to 2026-09-05

Audience: New Parents index at 2.3x the fleet average in these venues. The read is built from Family With Kids, Parenting and Parenting Babies and Toddlers. Measured on 130,570 panel observations across 1,094 camera-equipped screens.

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