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New Parents
38 screens across Philadelphia, standing in entertainment where parents are out with small children. They are 1.9x more likely to be here between 11:00 AM and 2:00 PM local.
- Index
- 1.3x vs the fleet average, in these venues
- Peak daypart
- midday · 1.9x more likely
- Footprint
- 38 screens · 4,776 partner venues nearby
- Venue types
- Entertainment
- Floor CPM
- $4.00
- Evidence
- Three independent legs agree: our cameras, a national mobile panel and our device graph.
- Delivery
- 38 owned screens and 4,776 partner venues across entertainment in the United States. Behaviour measured Aug 18 - Sep 15, 2026.
- Measured
- 2026-08-18 to 2026-09-15
Audience: New Parents index at 1.3x the fleet average in these venues. The read is built from Family With Kids, Parenting and Parenting Babies and Toddlers. Measured on 122,566 panel observations across 1,180 camera-equipped screens.
Ready to transact
Paste the ID for the seat you buy on. A deal ID is only valid on its own DSP, and where a platform lists a size, only for that size.
- Adform
- 285196-96ec86-5deea8-dd4b5f-f142e0-f200b8-5828
- Awarion
- fa8c08-31f7dc-eb3173-048b21-72f6cd-9da30b-2839
- Displayce
- c4e7e0-4e50b5-ffc17b-31a9a2-4a8dd8-b19abe-7752
- StackAdapt · 1280x800
- 5348ce-8e39a0-484d04-207f65-07014d-25f50c-f2e7
- StackAdapt · 1920x1080
- 52dc12-c7f127-6d8dba-9e4aae-83395f-d942c3-caee