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New Parents
69 screens across Houston, standing in entertainment and outdoor where parents are out with small children. They are 1.9x more likely to be here between 11:00 AM and 2:00 PM local.
- Index
- 1.3x vs the fleet average, in these venues
- Peak daypart
- Midday · 1.9x more likely
- Footprint
- 69 screens · 5,364 partner venues nearby
- Venue types
- Entertainment, Outdoor
- Floor CPM
- $4.00
- Delivery
- 69 owned screens and 5,364 partner venues across entertainment and outdoor in the United States. Behaviour measured Aug 22 - Sep 19, 2026.
- Measured
- 2026-08-22 to 2026-09-19
Audience: New Parents index at 1.3x the fleet average in these venues. The read is built from Family With Kids, Parenting and Parenting Babies and Toddlers. Measured on 122,357 panel observations across 1,168 camera-equipped screens.
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Paste the ID for the seat you buy on. A deal ID is only valid on its own DSP, and where a platform lists a size, only for that size.
- Adform
- 546d01-97b585-9dc6bf-62c58b-1ca06d-78c1da-1011
- Awarion
- 47ab3d-4ff80f-3bc04b-411428-b9e151-07e16b-8ed1
- Displayce
- bbaa6d-378f6d-03b51c-90f129-919e07-e5a8fe-5c8d
- StackAdapt · 1080x1920
- 68fdca-1732aa-ac4f79-5fea42-797f74-e6f6d6-9712
- StackAdapt · 1920x1128
- 3d2d90-85ca28-68cd85-ebd12e-5ed9ed-733907-6706
- StackAdapt · 1920x1200
- b34bdc-bc204e-1a20ee-1fe91b-e87980-23bd8a-e926