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New Parents
24 screens across Pittsburgh, standing in transit where parents are out with small children. They are 1.8x more likely to be here between 8:00 AM and 11:00 AM local.
- Index
- 1.5x vs the fleet average, in these venues
- Peak daypart
- morning · 1.8x more likely
- Footprint
- 24 owned screens · 470 partner venues
- Venue types
- Transit
- Floor CPM
- $4.15
- Evidence
- Three independent legs agree: our cameras, a national mobile panel and our device graph.
- Delivery
- 24 owned screens and 470 partner venues across transit in the United States. Behaviour measured Aug 8 - Sep 5, 2026.
- Measured
- 2026-08-08 to 2026-09-05
Audience: New Parents index at 1.5x the fleet average in these venues. The read is built from Family With Kids, Parenting and Parenting Babies and Toddlers. Measured on 130,570 panel observations across 1,094 camera-equipped screens.
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- Adform
- a25329-08551e-16e355-7069c7-716f93-00c34c-ba39
- Awarion
- 0c2b44-fd353e-9cf952-ffd14a-971177-3cf28e-6522
- Displayce
- 60a500-e7b3cf-5a9369-5743a7-99936c-c27de8-2bd5
- StackAdapt · 1920x1080
- e3d05a-25a821-43b20a-0a025c-97402c-c5f7b5-fd33
- StackAdapt · 1920x1200
- 14f9ff-72c3a1-b5b536-aada64-7c4b62-ed7e37-7e70
- StackAdapt · 2000x1152
- fc50a1-9927a1-3b118d-d36395-6dec71-d1aa3a-12b9