Audiences · New Parents

New Parents

11 screens across Hartford & New Haven, standing in entertainment and outdoor where parents are out with small children. They are 1.9x more likely to be here between 11:00 AM and 2:00 PM local.

Index
1.3x vs the fleet average, in these venues
Peak daypart
Midday · 1.9x more likely
Footprint
11 screens · 1,240 partner venues nearby
Venue types
Entertainment, Outdoor
Floor CPM
$4.00
Delivery
11 owned screens and 1,240 partner venues across entertainment and outdoor in the United States. Behaviour measured Aug 22 - Sep 19, 2026.
Measured
2026-08-22 to 2026-09-19

Audience: New Parents index at 1.3x the fleet average in these venues. The read is built from Family With Kids, Parenting and Parenting Babies and Toddlers. Measured on 122,357 panel observations across 1,168 camera-equipped screens.

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